Rock In Rio: Sponsors on Social Media

ROCK IN RIO SPONSORS ON SOCIAL MEDIA indexSocial HOW DID THE 700* FESTIVAL'S MAJOR SPONSORS LEVERAGE INVESTMENTS BEYOND ATTENDANCE, REACHING THEIR HUGE AUDIENCE TOTAL FESTIVAL ATTENDANCE ON SOCIAL MEDIA? 3.3mM 8.8% AVERAGE SPONSORS AUDIENCE ON SOCIAL MEDIA 2.1% 2.4% AUDIENCE 1.8% 1.4% 1.0% 1.0% 0.8% 1.2% Coca-Cola Zero had the greatest audience growth during the festival, considering Facebook fans, Twitter followers and Youtube subscribers: It grew 6 times above other sponsors growth and "4 times above other 25 major brands in the Brazilian market. 7 MAJOR SPONSORS 0.6% ENGAGEMENT CLUB SOCIAL 0.3% COCA-COLA ZERO Major sponsors didn't excel on engagement during the festival, when compared with other major brands in Brazil. The most engaging 0.3% . HEINEKEN 0.7% ITAÚ 0.9% OI 0.1% sponsor during the festival was Volkswagen. TRIDENT 0.8% VOLKSWAGEN 1.4% TOP 25 BRANDS IN BRAZIL 0.8% AUDIENCE vs. ENGAGEMENT 1.6% 1.4% Some Rock in Rio sponsors achieved fine balance when 1.2% 1.0% Itaú comparing Audience and 0.8% Engagement, such as Itaú, Trident and Heineken. 0.6% 0.4% 0.2% 0.0% 2,000,000 4,000,000 6,000,000 8,000, 000 AUDIENCE Interactions Rock in Rio sponsor brands have posted over 1,100 times about the Festival over the last 30 days. Even though the majority of the posts have been uploaded on Youtube from inside the premises, on the brands' VIP lounges, almost all of the interactions were made by consumers on Facebook. 1100+ POSTS BRAND POSTS YOUTUBE - 586 Trident 350 Club Social - 235 TWITTER - 350 Trident 218 FACEBOOK - 173 Club Social - 71 Trident - 50 INTERACTIONS 48OK 480 KO INTERACTIONS SPONSORS +11% CONSUMERS INTERACTED 11% MORE DURING THE FESTIVAL WITH THE SPONSORS THAN WHEN COMPARED TO AN UNACTIVATED PERIOD OF TIME, WHILE OTHER BRANDS EXPERIENCED TOP 25 A 2% INCREASE ONLY. BRANDS IN BRAZIL ITAÚ GOT THE MOST +2% INTERACTIONS AMONG THE SPONSORS, HOLDING MORE THAN 100K INTERACTIONS. * ENGAGEMENT ROCKSTARS * THE MOST ENGAGING POSTS y Follow Heineken Brasil O @heinekenbr Acompanhe o Instagram @HeinekenBR, veja o que acontece na Cidade do Rock. #HeinekenRiR 200+ INTERACTIONS 2.2000 60 MIL+ INTERACTIONS INTERACTIONS Semana do Rock in Rio Itaú 7 ROCK IN RIO SPONSORS: Club Social, Coca-Cola Zero, Heineken, Itaú, Oi, Trident e Volkswagen. TOP 25 BRANDS IN BRAZIL: Top 25 brands in indexSocial in audience in the 3 major social networks (Facebook, Twitter e Youtube): Boticário, Bradesco, Brahma, Brahma Futebol, Cacau Show, Cerveja Bohemia, Chocolate Bis, Claro Brasil, Dafiti, Fiat Brasil, Guaraná Antarctica, Halls, Kuat, Lacta, L'Oreal, McDonalds, Natura, Netshoes, Nike Futebol, Pampers, Pepsi, Risqué, Skol, MSLGROUP espalhe Stella Artois Brasil, TRESEmme. Total de 138 milhões de conexões. TIME PERIOD: From Aug 25th to Sep 22nd indexsocial.com.br ENGAGEMENT: TOTAL WEEKLY INTERACTIONS (LIKES, COMMENTS, SHARES, RETWEETS, MENTIONS) / AUDIENCE. AVERAGE ON THE 2-WEEK FESTIVAL PERIOD E-mail: [email protected] ENGAGEMENT 7 MAJOR SPONSORS CLUB SOCIAL COCA-COLA ZERO HEINEKEN ITAÚ TRIDENT VOLKSWAGEN TOP 25 BRANDS IN BRAZIL