One Year in Social TV

One Year of Social TV in the USA A ranking of top TV shows discussed in social media in 2011 TOP 5 TV SHOWS NUMBER OF SOCIAL MEDIA COMMENTS 2011 MTV Video 3,149,574 Music Awards 2011 American 2,354,284 Music Awards 2011 Super Bowl 1,809,310 The Royal Wedding 1,248,569 The 83rd Annual 965,632 Academy Awards ROYAL WEDDING KEY WORDS IN SOCIAL MEDIA CONVERSATIONS MTV MUSIC VIDEO AWARDS KEY WORDS IN SOCIAL MEDIA CONVERSATIONS #royalwedding wedding royal wedding kate love dress #vma beyonce lady gaga love lil wayne adele justin watch william today tv beautiful day prince kiss lol queen time people royal #theroyalwedding married live princess bieber vmas chris brown lol performance video vmas fuck #rw2011 show harry good don't make world @justinbieber hats baby tyler the creator bruno mars katy perry @chrisbrown win wearing coverage happy amazing ve great kate middleton prince follow song @ladygaga pregnant jay z <3 man shit make music jay-z william william & kate morning tweets thing II british party excited dont time beyonce is pregnant watch won show mtv good bieber missed <3 awards @mtv britney spears artist people @justinbieber michael jackson girl tonight amazing TOP 3 TV SHOWS BY GENDER MALE FEMALE Shows with the highest percentage Shows with the highest percentage of male social media commenters of female social media commenters UFC on FOX: Spike TV's Video Game 2011 Heisman This is Blue Bloods: Teen Mom2: Trophy Presentation: 73% 74% Justin Bieber: 81% 81% Awards 2011: 85% 74% * Special event O Comedy !! News special G Documentary Reality Sports TOP SOCIAL TV GENRES Drama Animation News 24% TOP 3 SHOWS PER GENRE AND AVERAGE SOCIAL MEDIA COMMENTS PER EPISODE 159,494 Fear Factor The X Factor 146,065 T.I. and Tiny: The Family Hustle 70,856 23% 2011 Super Bov 2011 World Series 1,809,310 2011 NBA Finals 352,458 342,185 2011 MTV Video Music Awards 2011 American Music Awards The 83rd Annual Academy Awards 3,149,574 42,950 18% The Walking Dead Once Upon a Time Twilight 32,966 2,356,289 31,728 965,632 107,419 Glee 43,349 The Game 23,769 New Girl 1,248,569 The Royal Wedding Western Republican Presidential Debate 548,376 17% State of the Union 276,524 11% 2% 1% 1% Reality shows are hugely social events. For competi- Like Special Events, Sports are huge when it comes to tion shows such as Fear Factor, The X Factor, and The social media. Whether it's 1-day special events such Voice, audiences like to comment on the perfor- as the Super Bowl or a series of games throughout the mances of the contestants. For non- competition course of the year, such as Sunday Night Football, shows, such as Jersey Shore and Basketball Wives, sports fanatics love to use social media to comment audience love to comment about the characters and on games while watching. their antics. The Top 10 list for dramas shows that people DO use social media while watching these shows, even though the numbers for dramas are a bit lower than that for Special Events are the biggest drivers of social media conversation. These events are usually watched live, which means that audiences use Twitter and Facebook as a "virtual living room," so they can watch while the other genres. The numbers for dramas continued commenting on the event with others. Even when to accelerate in 2012. people are alone, social media turns their viewing of these events into a shared experience. Glee (FOX) is the undisputed leader in the Comedy genre. It more than doubles the #2 News specials are huge social media events. In 2011, the Royal Wedding of William and Kate led ranked comedy in terms of Average Social Media the pack. The other shows in this genre were related Comments per episodes. to American politics, especially since late 2011 marked the start of the poltical campaigns for the 2012 US Presidential Election. Social TV analytics data provided by Bluefin Labs www.bluefinlabs.com | @bluefinlabs mipcube Abluefin miptv LABS (Friday 30 March to Saturday 31 March 2012) (Sunday 1 April to Data 01.01.2011- 31.12.2011 sponsored by Vivendi Wednesday 4 April 2012) (source : Bluefin Labs) Design by Lorena Guerra | www.ellohdesign.com KEY !!!