Nordic Video Index

NORDIC VIDEO INDEX.COM Benchmark Report January 2014 TV CONSUMPTION When asked “How do you recieve your TV content?" 34% 26% 16% Satellite Online Video Services 54% 5% 2% Antenna Don't know Other Cable TV DEVICES = MARKET SHARE O Computer NETFLIK 84% 64% O Tablet 34% VIAPLAY 26% O Smartphone HBO 10% 32% NORDIC A Game Console 13% You Tube 74% * Set-top Box 20% iTunes 16% Other 1% 10 20 30 40 50 60 70 80 10 20 30 40 50 60 70 80 The percentage of devices used in total when watching Online Video Services. Total percentages of market share of Online Video Services. CORD CUTTING IS A REALITY When asked "Within the last 1 year, have you reduced or cancelled a cabel-TV or satellite subscription in favour of Online Video Services?" 7% Yes 2% Yes, more than 1 year ago 75% No 15% I don't know When asked "Within the coming 1 year, are you considering to reduce or cancel your cabel or satellite subscription in favour of Online Video Services? 7% Yes 12% Maybe later 69% No 12% I don't know Total percentages of all Nordic countries. The data consists of 4.057 interviews, across countries Denmark, Sweden, Finland and Norway. Respondees are selected to be representative of the population. The interviews were conducted on Dec 2 - 17, 2013. Quantitative video data are from the Arkena Analytics platforms, and complies data and trends across from customers on the Arkena CDN, Arkena OVP and Arkena OTT platforms from the same period as the interviews. Not all customer data are included, as not all represent relevant data. A total of 60 million video views are the base for this index. Where percentages add up to more than 100, those surveyed have had the choice of selecting multiple options. Arkena The Arkena Nordic Video Index can be quoted, provided clear mention of Arkena as source. Brought to you by Arkena.com www.nordicvideoindex.com