Netpitch

netpitch A platform bringing together producers and brands to create great online entertainment! audiences are adopting a multi screen approach The consumption of online video content is an impressive global growth story with no signs of slowing. Audiences happily consume video content on a range of devices, with smaller screens leading the charge. Tablet/smart phone ownership in Australia to reach: Australian web series The Horizon has over: YouTube was in top 4 most visited websites in Australia: 1 google.com.au 80% 2 google.com 22 million views 3 facebook.com worldwide (averaging more than 60,000 views per day) by 2018 4 youtube.com brands & businesses are keen to be a part of the online video success story Brands are becoming media companies, creating a more meaningful connection with audiences and distributing their own original quality content direct to audiences and consumers. project success Aids Council of NSW commissions Australia's most Content is still web series the Horizon in 2009 to watched web series king, but brands are the new promote safe sex messages and raise awareness around HIV & gay issues. Most watched gay web series in the world kingmakers budget 3000.00 AUD for pilot series PWC Online video advertising in Australia is expected to grow 31% over the next 4 years. australian producers are best placed to harness opportunities to create online content for brands netpitch %24 demand far exceeds supply of netpitch funding opportunities provide new path traditional financing sources the possibilities are endless as the shift to content marketing takes effect The interruptive model of advertising is disrupted. The time is right for producers and brands to work together to create more meaningful, engaging and entertaining online content. types of online video content web series documentary one-off episode reality programs animation short films real-time experiences sponsorship product placement/ native advertising brand centric brand affinity integration original content content types of brand opportunities for online content data is the key to industry strategy and innovation The shift to a digital way of doing business has produced realms of data offering detailed insights into consumer behavior. Powerful analytic tools enable the easy discovery of emerging patterns and trends that feed into a wider industry strategy. formats animations genre big data insights analysis current trends Brands understand that audiences want more than a 30 second ad spot. Australian producers need commercial opportunities to survive and nurture emerging talent. Netpitch is here to help by bringing these two sectors together in an online marketplace. 1. PWC Australlan Entertalnment & Media Outlook 2014-2018 2. www.alexa.com/topsites/countries/AU 3. www.slideshare.net Brlan Cobb, The Horizon 4. www.filmink.com.au/news/5-australlan-web-serles-to-watch/ 5. www.cmo.com.au/article/536057/australla_online_advertising spend_outgrows_traditional_media_channels/ 6. Canadlan Media Production Association, Branded Entertalnment: A New Production Financing Paradigm, White Paper 1, 2 & 3 netpitch www.netpitch.com.au