Music Festival Then & Now

MUSIC FESTIVALS: THEN & NOW Much has changed since the free lovin' days of Woodstock. Thanks to the smartphone, today's festival goers are even more plugged in, totally synced up and still rocking on In style. T-Moble compares how technology has changed the way fans experlence brought to you by the HTC One S music festlvals. In 1969, fashion defined a generation. People expressed EXPRESS YOURSELF themselves by what they wore. Today, the most expressive 1968s POLAROID O SMARTPHONE accessory is our smartphone. 66% 1969 2012 2.5 POUNDS weight of camera 4.3 OUNCES weight of phone use camera phones to take pictures during the show 8 PHOTOS 5.722 PHOTOS with 8MP camera" per film pack 32% ................................... send Facebook updates or Tweets from the show hтс Moble CONNECTING WITH FRIENDS (AND FAMILY BACK HOME!) Cet cleckad 53% use a smartphone as their primary camera 1969 TODAY hey man, where's the loo? NOW ENCORE 1969 2012 47% of ticket buyers text/emal friends during shows Lighters begone - smartphones are the new symbol hTC THEN FINDTHEJOHN APPLOCATOR SOURCES: CNBC.COM I PHANEWSLINE.COM | SANDISK.COMĮ POPULAR SCIENCE, OCTOBER 1963 "Learn about the ultimate music festival phone, the T-Mobile HTC One s, at www.tmoble.com/one .Mobiler