March Madness 2014: TV Viewership Expected to be Way Up

MARCH MADNESS 2014 TV VIEWERSHIP EXPECTED TO BE WAY UP* *1500 fans surveyed on Peel smart remote app 48 % |39 % | 7 % 6 % EXPECT TO ABOUT EXPECT TO NOT SURE WATCH MORE THE SAME WATCH LESS VS 2013 TOP REASONS WHY 28 % 20 % 13 % 8 % EXCITED ABOUT EXCITED ABOUT CAN WATCH CAN WATCH TEAMS MATCH-UPS ON MY MOBILE ONLINE 1 in 3 expect to watch 30 hours or more of the tournament this year vs. 1 in 4 last year. 71% said whether favorite team was playing or not has little or no impact on how much they will watch. SMARTPHONE GROWS IN POPULARITY AS COMPANION DEVICE FOR MARCH MADNESS FANS* TOP 5 MOBILE ACTIVITIES MOST POPULAR WAYS TO COMMUNICATE DURING MARCH MADNESS SMS 42% 33% 16% 32% 22% 20% 19% 17% READ TOURNAMENT NEWS WATCH VIDEO GET WATCH MONITOR in SCORES GAMES BRACKETS HIGHLIGHTS 41% said they would be watching more games on their mobile device this year vs last. MOBILE/ONLINE VIEWING TO INCREASE LOST WORK PRODUCTIVITY DURING MARCH MADNESS* EXPECTED WORK HOURS PER WEEK DEVOTED TO MARCH MADNESS 51% 11% 20-34 16% 8% 35+ 22 % 10-19 5-9 35% will devote 2 or more hours a day at work to watching games, checking scores, discussing highlights, etc. 33 % SAID THEY WILL BE WATCHING AT WORK ON A SMARTPHONE OR TABLET 40% WILL WATCH MORE GAMES ONLINE IN 2014 VS. 2013 12 PLAN TO TAKE VACATION TIME PLAN TO CALL IN SICK peelo peel.com