How America is Watching TV

HOW AMERICA IS WATCHING TELEVISION VIEWING BEHAVIORS AND STATISTICS AMERICANS AREN'T SACRIFICING THEIR SCREEN SPACE WHEN IT COMES TO WATCHING THEIR FAVORITE SHOWS: TELEVISION LAPTOPS DESKTOPS MOBILE 84% 7% 4% 2% TRADITIONAL SCHEDULED TELEVISION IS STILL #1 IN THE USA PEOPLE WATCHING LIVE TV (COMMERCIALS AND ALL) 81% 85% FRANCE 93% 20% 27% CHINA 52% PEOPLE WHO STREAM OR DOWNLOAD FROM A COMPUTER UNITED STATES 17% 16% TURKEY 44% PEOPLE WHO STREAM FROM THE INTERNET TO A TV GLOBAL |40% PEOPLE WHO USE DVR OR OTHER RECORDING DEVICES ATTACHED TO A TV 16% JAPAN 45% GLOBAL LEADER .... 10% 11% SOUTH KOREA 26% PEOPLE WHO WATCH TV ON A MOBILE DEVICE WHO IS WATCHING LIVE TV? 91% 88% 81% OF PEOPLE 50-64 OF PEOPLE 35-49 OF PEOPLE UNDER 35 RACE IN THE UNITED STATES HOURS OF TELEVISION WATCHED PER DAY WHITE BLACK HISPANIC ASIAN DID YOU KNOW? 189 99% 65% 67% 56% 49% 9 AVERAGE US HOMES HAVE ABOUT 189 CHANNELS, BUT THEY ONLY WATCH 17 OF US HOUSEHOLDS HAVE AT LEAST 1 TV OF US HOUSEHOLDS HAVE 3+ TELEVISIONS OF AMERICANS WATCH TV WHILE EATING DINNER OF AMERICANS PAY FOR CABLE OF AMERICANS THINK THEY WATCH TOO MUCH TV THE AVERAGE AMERICAN WATCHES OVER 9 YEARS OF TV OVER THE SPAN OF THEIR LIFE SUN SUN FRI SUNDAY EVENING HOLDS THE LARGEST NUMBER OF TV VIEWERS FRIDAY EVENING HOLDS THE LEAST NUMBER OF TV VIEWERS FRI MULTICHANNEL TV SERVICES ARE STILL POPULAR SEGMENT TOTAL SUBSCRIBERS IN THE UNITED STATES CABLE TV 50.4M SATELLITE TV 34.4M INTERNET PROTOCOL TV (IPTV] 111 11.7M SOURCES: http://www.fiercecable.com/story/surveys-say-most-people-still-their-live-tv-linear/2014-04-22 http://www.ipsos-na.com/news-polls/pressrelease.aspx?id=6433 http://www.nielsen.com/us/en/newswire/2014/changing-chan- nels-americans-view-just-17-channels-despite-record-number-to-choose-from.html http://advanced-television.com/2014/05/20/us-multichannel-tv-stil-popular/ http://www.statisticbrain.com/television-watching-statistics/ http://uproxx.com/tv/2014/05/10-facts-about-american-television-consumption-in-2013/ http://www.iptv-news.com/2013/08/us-iptv-numbers-rise-as-cable-plummets/ Brought to you by: koeppeldirect MULTI-CHANNEL DIRECT RESPONSE www.koeppeldirect.com