The history of H&M collaborations

10 years of H&M DESIGNER COLLABORATIONS 2014 ALEXANDERWANG for H&M ISABEL MARANT at H&M 2013 AVALABLE IN AVAILABLE IN FUN FACTS 250 O54 250 49 FUN FACTS Imal Imal H&M STORES COUNTRIES H&M STORES COUNTRIES : 10 years ago H&M debuted their first designer collaboration - the same year, Alexander Wang dropped out of university to start his very first collection. This was the first ever mens- wear collection designed by Isabel Marant. తో 36% 34% *UNISEX 30% 40% 60% The collection drew influence from the most iconic pieces of her career. · Wang is the youngest and the first American designer to collaborate with H&M. 2 85 ITEMS 119ITEMS "I'm not really an athlete, and I go to the gym very. minimally" - Alexander Wang ite "I aim at creating something real, that women want to wear in their everyday lives %24 AVERAGE PRICE PER ITEM %24 AVERAGE PRICE PER ITEM $116.02 $196.16 - Isabel Marant 2012 MAISON MARTIN MARGIELA for H&M ANNA DELLO RUSSO at H&M 2012 AVALABLE N AVAILABLE IN FUN FACTS E230 O48 140 048 FUN FACTS HEM STORES COUNTRIES COUNTRIES H&M STORES · Remade items left over from past collections for H&M. · First attempt at designing by Dello Russo. · Each item came with a tag detailing in which collection the piece first appeared. · At the Regent Street store customers were handed Anna Dello Russo masks while a DJ spun beats to create a party atmosphere. 41% 59% 0% 100% 2103 ITEMS 50 ITEMS "We will bring together the contrasting universes of the two houses in ways that will surprise all" - Maison Martin Margiela "Accessories are like vitamins to fashion. 24 AVERAGE PRICE PER ITEM AVERAGE PRICE PER ITEM As such you should use them liberally" $211.77 $. $136.81 - Anna Dello Russo 2012 MARNI at H&M VERSACE for H&M 2011 AVALABLE IN AVAILABLE IN FUN FACTS 260 48 300 43 FUN FACTS H&M STORES COUNTRIES H&M STORES COUNTRIES Award winning filmmaker Sofia Coppola directed a campaign film to support the launch of this collection. · The first designer to introduce a home decoration collection. · Donatella personally visited the London flagship store to greet her fans that had been queuing for hours waiting for the launch. 40% 60% 40% 60% · After only 10 minutes, items from the collection appeared on eBay for double the price. 80 ITEMS 100 ITEMS "I wanted to create a true Marni wardrobe by revisiting all our tavourite pieces in signature fabrics and prints" - Consuelo Castiglioni "The collection will be quintessential Versace, 2$ AVERAGE PRICE PER ITEM AVERAGE PRICE PER ITEM perfect for H&M and Versace fans everywhere" - Donatella Versace $86.82 $ $136.67 2010 LANVIN O H&M SONIA RYKIEL for H&M 2009 AVAILABLE N AVAILABLE IN O FUN FACTS 200 O 38 1500 34 FUN FACTS H&M STORES COUNTRIES H&M STORES COUNTRIES · 5 original signed sketches from Alber Elbaz were put up tor auction where all proceeds were donated to UNICEF. The first lingerie collection to be designed by Rykiel. · Followed the collection up with a knitwear range for women and girls in 2010. 40% 60% 0% 100% · Elbaz previously made a point that he would never take on any collaborations. 80 ITEMS 67 ITEMS "What intrigued me was the idea of H&M going luxury rather than Lanvin going public" - Alber Elbaz "It is a hallmark of Sonia Rykiel to think of all women because fashion is about a certain spirit more than a 24 AVERAGE PRICE PER ITEM 24 AVERAGE PRICE PER ITEM question of means" - Nathalie Rykiel $192.90 $54.91 2009 JIMMY CHOO for H&M MATTHEW WILLIAMSON for H&M 2009 AVAILABLE IN FUN FACTS 200 34 1600 28 FUN FACTS Imal H&M STORES COUNTRIES нам STORES COUNTRIES · The first collaboration with an accessory designer. For the first time in H&M's designer collaboration history the range was sold in all of its · In London, a man set up camp outside H&M with his girlfriend for 12 hours and 35 minutes in the lead up to the launch. stores. 37% 63% 50% 50% · The collection marked Williamson's foray into 2 80 ITEMS 2 50 ITEMS menswear. "It's been fascinating to search back through my archives to isolate the most AVERAGE %24 AVERAGE PRICE PER ITEM PRICE PER ITEM $136.76 iconic pieces, then rework them for "It's buy-now, wear-now for party season" H&M" - Matthew Williamson $168.63 -Tomara Mellon 2008 COMME DES GARÇONS H&M ROBERTO CAVALLI at H&M 2007 AVAILABLE IN FUN FACTS 200 O28 200 24 FUN FACTS COUNTRIES H&M STORES COUNTRIES · The collection debuted in Tokyo, Japan before being released worldwide. · Within the first 3 minutes all stock on one floor of the flagship branch in London was gone. · An exclusive unisex fragrance was also created by the brand for H&M. 50% 50% 45% 55% · The campaign was shot by Terry Richardson at Cavalli's hilltop home in Florence. 50 ITEMS 2 45 ITEMS "Comme des Garçons clothes in places where they have never been sold to people who may not yet understand Comme des Garçons." - Rei Kawakubo I love freedom and challenges: breaking down barriers, experimenting in different 24 AVERAGE PRICE PER ITEM %24 AVERAGE PRICE PER ITEM directions. H&M is all this for me. $168.37 $164.88 Roberto Cavalli 2006 VIKTOR & ROLF ♡ H&M STELLA MCCARTNEY for H&M 2005 AVAILABLE IN AVAILABLE IN FUN FACTS 250 24 400O 22 FUN FACTS H&M STORES COUNTRIES H&M STORES COUNTRIES Made the first wedding dress in the history of H&M. · Stella McCartney was reportedly paid $1 illion for her services. · Saleswomen couldn't replenish the racks without their own security guards in tow. 42% 58% 0% 100% · 25% of sales from the ranges organic cotton t-shirts were donated to various animal welfare organisations. 360 ITEMS 40ITEMS "For us, fashion is an antidote to reality. It'sa great opportunity to communicate our vision with such a large audience of H&M devotees Viktor & Rolf AVERAGE PRICE PER ITEM "This one-off collection is a 'best of Stella %24 AVERAGE PRICE PER ITEM McCartney" - Stella McCartney $211.11 $114.89 2004 KARL LAGERFELD for H&M AVAILABLE IN FUN FACTS 500 19 H&M STORES COUNTRIES THE ALEXANDER WANG FOR H&M · Sold out in most cities within one hour. COLLECTION WILL BE AVAILABLE IN 50 H&M STORES · H&M provided breakfast to the first 200 custormer and a limited edition KARL LAGERFELD t-shirt for free. 0% 100% THROUGHOUT THE US ON: THE 6TH OF NOVEMBER ЗО ТЕMS Read the full article on: STYLIGHT.COM AVERAGE PRICE PER ITEM S. "Some people bought 20 or 30 pieces in $102.33 three seconds. Funny, no?" - Karl Lagerfeld S. Content and Design: STYLIGHT.COM %24 %24