Hedi Slimane & His Incredible Milestones

The Slimane Effect The Rise and Rise of Saint Laurent under Hedi Slimane 2012 MARCH Appointed as creative director JUNE Drops 'Yves' from label - changes name to Saint Laurent Paris and introduces new logo Moves design studio from Paris to LA AUGUST Gwyneth Paltrow sports Slimane's first bag for Saint Laurent: The Classic Duffle SEPTEMΒER Releases first ad campaign featuring singer Christopher Owens. The black and white shots will become a campaign trademark ОСТОВER Launches debut collection featuring distinctive skinny silhouette and rock & roll aesthetic Slimane snubs fashion critic Cathy Horyn by not inviting her to his show 2013 MARCH Second collection cements this new Cali grunge aestethic: biker jackets, leopard print and mini skirts dominated the runway APRIL Redesigns Paris flagship store MAY Unveils Saint Laurent Music Project – black and white portraits of rockstars including Courtney Love and Marilyn Manson photographed by Slimane himself ОСТОВER AINT LAURENT Severs ties with luxury Parisian boutique Colette after they sell “Ain't Laurent Without Yves" parody T-shirts WITHOUT YVES 2014 FEBRUARY Opens first Saint Laurent store in London SEPTEMBER The Fondation Pierre Bergé - Yves Saint Laurent presents "Sonic". An exhibition of Slimane's photos 2015 APRIL Kering reports sterling performance for Saint Laurent under Hedi Slimane with sales up 21% YoY in Q1 2015 - 66% of this is attributed to accessories MAY Dresses Keith Richards in Saint Laurent for the Rolling Stones summer tour JULY Creates the house's first haute couture collection in 13 years ОСТОВЕR Kering reports a further sales increase of 37% and the strongest quarter for retail to date (up 32%) 2016 FEBRUARY Presents his Fall 2016 men's and Pre-Fall 2016 women's collections for Saint Laurent in front of a celebrity-packed audience at historic music venue the Hollywood Palladium, Los Angeles. IT LAURE FEB Content & Design Stylight.com Stylight