Effectiveness of Celebrity Telethons

How Effective are Celebrity Telethons? An analysis of this decade's four iconic fundraisers Disaster Death Tolls and Casualties Funds Raised the Donations that Followed (thousands) (millions) 250 $150 $150M 225 220,000 135 200 120 175 105 150 90 125 120,000 75 100 60 $58M 75 45 50 30 $30M 2,819 $18.3M 25 1,836 15 September 11 America: A Tribute to Heroes Asian Tsunami Tsunami Aid: A Concert of Hope Hurricane Katrina Shelter from the Storm: A Concert for the Gulf Coast Haitian Earthquake Hope for Haiti Now Estimated Telethon Viewership and Funds Raised Viewers = 10 Million Donations = $10 Million AMERICA America: A Tribute to Heroes Donation to Viewer Ratio: 59.3 million viewers $150 million raised $2.53 per person TSUNAMI AID Tsunami Aid: A Concert of Hope Donation to Viewer Ratio: A CONCERT OF HOPE 8 million viewers $18.3 million raised $2.29 per person SHELTER FROM THE STORM A CONCERT FOR THE GULF COAST Shelter From The Storm: A Concert for the Gulf Coast Donation to Viewer Ratio: 22.2 million viewers $30 million raised $1.35 per person Hope For Haiti Now Donation to Viewer Ratio: HOPEEHAITIE 16.1 million viewers $58 million raised $3.60 per person Telethon Funds versus Total Public Contribution $2.2 billion America: A Tribute to Heroes Tsunami Aid: A Concert of Hope These total donation figures represent the sum of all American public contributions immediately following each disaster. S150 million raised $200 m $18.3 million raised 8% of public contributions 9% of public contributions All figures related to the Haitian Earthquake are expected to change. Shelter From the Storm: Hope for Haiti Now $577 m A Concert for the Gulf Coast $377 m $58 million raised S150 million raised 15% of public contributions 5% of public contributions Notes and Sources September 11th casualty numbers reflect the estimated death toll of victims in New York City only. The Asian Tsunami death toll is estimated to be greater than 220,000. Haitian Earthquake casualties are based on bodies recovered. Haitian donation figures are accurate as of January 23, 2010. Estimated telethon audience numbers represent viewers, not households. Sources: September 11th- Casualties: CDC; Telethon Donations: MSNBC; Total Funds: Congressional Research Service; Asian Tsunami- Casualties: WHO; Telethon Donations: MSNBC; Total Funds: BBC News; Hurricane Katrina- Casualties: LA Dept of Health and Hospitals; Telethon Donations: MSNBC; Total Funds: The Chronicle of Philanthropy; Haitian Earthquake- Casualties: Reuters; Telethon Donations: MTV; Total Funds: The Chronicle of Philanthropy, Center on Philanthropy To donate to Hope for Haiti Now, please visit HopeForHaitiNow.org This image is free to be distributed without alterations, and is not to be used for commercial purposes without permission. Creative Commons Attribution- No Derivative Works 3.0 United States License. Some rights reserved. Designed by Kenny Shark Chung | www.ad-SHARK.com | twitter.com/kennySHARKchung