Best of British - 2012 Brit Awards

BEST OF BRITISH 2012 BRIT AWARDS The best of British music talent will converge on the 02 Arena on Tuesday night for the 2012 Brit Awards. The event will get fans and artists alike talking on Twitter, and Fast Web Media wondered which artists are using the platform best to promote their latest album. ADELE COLDPLAY PROFESSOR JESSIE ) GREEN ED SHEERAN @AdeleOfficial @edsheeran @ProfessorGreen @jessiejofficial @Coldplay Number of Followers REACH 4,137,758 1,461,853 702,040 2,329,172 5,782,159 Number of replies, @mentions and RTs ENGAGEMENT :185,000 215,000 110,000 395,000 249,000 ENumber of non-@ mentions BUZZ 181,000 53,000 515,000 2,000,000 5,000,000 All-time sales for latest latest album SALES 900,000 100,000 900,000 900,000 VALUE SALES PER FOLLOWER Adele notches up 1.02 sales for every follower she has. The astonishing success of her album '21', combined with her popularity both in the UK and the US, means she is far ahead of nearest competitor Ed Sheeran, who has a sales per follower rate of 0.62. Jessie J is third, with 0.39 sales for every follower, while Coldplay and Professor Green lag behind in fourth and fifth respectively. 1.02 SALES PER ENGAGEMENT Adele is again the overwhelming winner in this category. She sells 22.70 albums for every @ mention or RT she gets on Twitter, putting her far ahead of Ed Sheeran, who gets 4.19 sales per engagement. He narrowly sees off Coldplay (3.61) in third, while Jessie J is fourth with 2.28. Professor Green is again last with just 0.91 sales per engagement. 22.70 SALES PER BUZZ There's no hat-trick for Adele because Ed Sheeran takes the crown in this category. He gets 4.97 sales every time his name is mentioned on Twitter, putting him well ahead of Professor Green in second place (1.88). Jessie J is third, with a sales per buzz rate of 1.75, while Adele is pushed down to fourth with just 0.84 sales per buzz. Coldplay bring up the rear with 0.45. 4.97 FASTWEBMEDIA Data taken from the BPI / All data correct as of 20/02/2012.