The 3D Bubble

25,000 The 3D Bubble 3D movies screens worldwide 95 million 3D devices were sold in 2011 6/10 of the top movies in 2011 sky 3D n 30 DIRECTV were 3D ESFIT 3D 10 new 3D TV 1/4 channels launched in the people get headaches or US in 2011 with 25 set to nausea from watching 3D launch in 2012 movies or television жи и 160 Nintendo Says: 3D moves were released between 2008- 2011 children 6 and under should not play the Nintendo 3DS because it might affect vision development 3D TV accounts for 9% of total TV's sold, but made 23% of the revenue $6.1 i PROD NO. SCENI billion: pEucIouse revenue from 3D moves in 2010 which is more than double 2009 numbers Samsung In 1922 The Nazis the world's largest 3D TV manufacturer the first 3D movie opened made several 3D "The Power of Love" propaganda films SAMSUNG How 3D works: Binocular field of vision • When you are looking at an object your eyes are seeing 2 different images, the object is at slightly different angles • Your brain merges these images into a 3D object • 3D Movies trick your brain into seeing a 2D object in 3D 2 images are projected onto the screen and 3D glasses filter out one image for each eye • Your brain interprets that as depth Brain - Optic chiasm Integrated picture "seen" by the brain Difference & filmed in 3D: between converted to 3D .................... Filmed in 3D: • 2 different cameras one for the left and one for the right images • Cameras set at a distance that resembles the distance between your eyes Movies that were filmed in 3D: Avatar Tron Legacy Toy Story 3 The Hobbit The Adventures of Tintin Converted to 3D: • 1 Camera • Graphics artists separate each frame into up to 8 different layers of depth • A computer generates a 2nd image that is slightly offset • Costs $100,000 per minute Movies that were Converted to 3D: Piranha 3-D Alice in Wonderland Clash of the Titans The Last Airbender Harry Potter and the Deathly Hallows Part 2 100% 80% 60% O 2D O 3D 40% 20% 0% December March 2011 June 2011 September December* 2011 March 2012 * Projected sales 2010 2011 1,2 • Avatar: $760 million: $2.7 billion worldwide (Filmed in 3D) 3,4, 5 • Toy Story 3: $415 million (Filmed in 3D) 8,9, 10 • Harry Potter and the Deathly Hallows Part 2: $380 million (Converted to 3D) How to Train Your Dragon: $217 million (Filmed in 3D) Transformers: Dark of the Moon: $352 million (Half filmed in 3D, half converted to 3D) Top Shrek Forever After: $238 million (Filmed in 3D) • Alice in Wonderland: $334 million (Converted to 3D) 3D movies of all time: Pirates of the Caribbean: On Stranger Tides: $241 million (Filmed in 3D) O Up: $293 million (Filmed in 3D) Despicable Me: $251 million (Filmed in 3D) ***** st 6,7 Is the 3D bubble about to burst? Star Wars Episode I in 3D: coming 2012 71% 43% of Avatar's box office of Harry Potter and the came from 3D ticket sales Deathly Hallows Part 2 box office came from 3D ticket sales BOXOFFICE Popularity: The popularity of 3D moves appears to by cyclical, ever .30 years or so gaining popularity and then dying off. **** *** 1950's Golden Era 2010's The Mainstream 1920's Introduction 1980's Rebirth Resurgence sortable .com 2D vs 3D TV sales