2011 Summer Blockbuster Budget Preview

SUMMER SEQUEIS DEMAND BLOCKBUSTER BUDGETS Are big movie budgets really necessary, even for established brands? Hollywood seems to think SO.. Learn how much you can expect this summer's top sequels cost to produce and market based on the franchise's earjier films: Most studios spend what they do on production and marketing because it's worked before and Executives don't want to say they didn't try hard enough to sell a film. Studios don't want you to know how much they spend unless they can say a movie is a "success." kn fact, the MPAA stopped reporting marketing budgets in 2008 when the average was around $37 million. The Hangover 2 Opens S//2011 Kung Fu Panda 2 Opens 5/27/2011 Kung Fu Panda The Hangover $35 Million Production Budget $130 Million - Production Budget $40 Million - Marketing Budget $60 Million - Marketing Budget $277 Million - US Box Office $215 Million - US Box Office Pirates of the Caribbean: On Stranger Tides Opens 5/20/2011 79% Critic Rating on RottenTomatoes 88% Critic Rating on RottenTomatoes X-Mens First Class Opens 6/3/2011 The Cycle of Sequel Spending POTC: The Curse of the Black Pearl $125 Million - Production Budget X-Men $75 Million - Production Budget - More, More, More: Sequels have to be bigger (and more expensive) than the first movię in the franchise $40 Million - Marketing Budget $23 Million - Marketing Budget $305 Million - US Box Office $157 Million - US Box Office 78% Critic Rating on RottenTomatoes 82% Critic Rating on RottenTomatoes POTC: Dead Man's Chest $225 Million- Production Budget X2: X-Men United More Money doesn't always equal higher box office and better critical ratings $110 Million - Production Budget $37 Million - Marketing Budget $50 Million - Marketing Budget - Only "Pirates" and "Harry Potter"are expected to decrease budget but that's only due to historical spending levels on the previous film in the Franchise $423 Million - US Box Office $215 Million - US Box Office 54% Critic Rating on RottenTomatoes 88% Critic Rating on RottenTomatoes POTC: At Worlds End X-Men: Last Stand $300 Million o Production Budget - Transformers 3 is rumored to cost >2x the first in $210 Million - Production Budget the series Budgets Spin Out of Control $37 Million - Marketing Budget $309 Million o US Box Office $34 Million - Marketing Budget $234 Million - US Box Office 45% Critic Rating on RottenTomatoes 57% Critic Rating on RottenTomatoes dtansformers Dark on the Moon Opens 7/1/2011 Harty Potter and The Deathly Hallows 2 Opens 745/2011 Transformers $151 Million - Production Budget HP and the Deathly Hallows 1 $125 Million - Production Budget Cars 2 Opens 6/24/2011 $-60 Million - Marketing Budget S-50 Million - Marketing Budget $319 Million - US Box Office $295 Million - US Box Office 57% Critic Rating on RottenTomatoes 79% Critic Rating on RottenTomatoes Transformers 2: Revenge of the Fallen HP and the Half Blood Prince $210 Million - Production Budget $250 Million - Production Budget $-60 Million - Marketing Budget Cars S-50 Million - Marketing Budget $402 Million - US Box Office $120 Million o Production Budget $301 Million - US Box Office 20% Critic Rating on RottenTomatoes $52 Million - Marketing Budget 83% Critic Rating on RottenTomatoes $244 Million - US Box Office 74% Critic Rating on RottenTomatoes HOW IS A MOVIE'S MARKETING BUDGET SPENT? 40-50% TV ADVERTISING 20-25% 5-10% 5% PROMO/PUBLICITY It's not "How Much You Spend" but "How You Spend lt. 15:25% PRINT ADS INTERNET TRAILERS 000