Rise of eReading

The Rise of eReading Are books going to become an endangered species? More and more people are going digital 43% of Americans 16 and older read an e-book or other long-form digital content in 2011. This includes magazines, journals, news articles, etc. in digital format on not only e-readers but also tablets and cell phones. In America, ownership of e-book readers (only e-readers, not including tablets, etc.) nearly doubled in just one month. To capitalize on the rise of e-reading, new versions of Kindle and the 19% Nook Tablets were 10% released in November 2011. Did you get one during the holiday gift-giving season? Dec. 2011 Jan. 2012 Worldwide, sales of e-readers have also been on the rise: 14.7 million 12 million 2010 2011 But it hasn't become America's #1 choice yet.. 29% 21% of American adults own a personal e-book device (tablet, reader, etc.) of American adults, polled in February 2012, had read an e-book in the past year If you've got it, use it One study shows that when someone has an e-book device, they read more. Readers who... Why do they read? Own an e-book device Don't own an e-book device Learn, gain new information Escape reality Entertainment Relaxation Spiritual enrichment, expand worldview To be challenged 25% 17% 15% 15% 3% 3% 24 15 # books read in a year Kindle's leading the pack When asked "which device do you own?" e-book E-readers are on the rise Ownership for U.S. adults is expected to grow significantly in the next few years. users in one survey said: Amazon Kindle аpprox. 30 million 62% Barnes & Noble Nook 22% Don't know 9% Other | 3% 15.5 million Pandigital | 2% Sony 2% 2012 2015 Does age dictate device? Older people gravitate toward devices that are solely meant for reading, while younger people tend to want a more multi-purpose mobile device. 19% more likely than other age groups to own an e-reader (Kindle, Nook, etc.) Baby boomers (50-64) Gen Xers (30-49) 16% more likely to own a tablet like the iPad Millennials (under 30) 28% more likely to own an iPhone Digital pros and cons According to a survey of readers who have read an e-book in the last year: e-book devices are superior to print in some ways, but not all Pros Cons 45% 81% Easier to read in bed 53% said a regular book is best for reading with a child Access to a wide selection 69% 83% said that regular books are best for sharing with other people Can get books quickly Printed books are still 72% #1 of American adults read a printed book last year. ...for now. Created for Schools.com © QuinStreet, Inc., 2012 Schools.com" your future starts here Sources: "The rise of e-reading," Lee Rainie, Kathryn Zickuhr, Kristen Purcell, Mary Madden, and Joanna Brenner; Pew Internet & American Life Project, April 2012 E-Reader Statistics, StatisticBrain.com, April 2012 "eReader growth among Americans surpasses previous expectations," Chanah Rubenstein, Digital Journal, May 2011 "Mobile Statistics Show Boomers Like E-Readers, Millenials Prefer Smartphones: Survey Says," Rieva Lesonsky, The Huffington Post, August 2011 The Rise of eReading Are books going to become an endangered species? More and more people are going digital 43% of Americans 16 and older read an e-book or other long-form digital content in 2011. This includes magazines, journals, news articles, etc. in digital format on not only e-readers but also tablets and cell phones. In America, ownership of e-book readers (only e-readers, not including tablets, etc.) nearly doubled in just one month. To capitalize on the rise of e-reading, new versions of Kindle and the 19% Nook Tablets were 10% released in November 2011. Did you get one during the holiday gift-giving season? Dec. 2011 Jan. 2012 Worldwide, sales of e-readers have also been on the rise: 14.7 million 12 million 2010 2011 But it hasn't become America's #1 choice yet.. 29% 21% of American adults own a personal e-book device (tablet, reader, etc.) of American adults, polled in February 2012, had read an e-book in the past year If you've got it, use it One study shows that when someone has an e-book device, they read more. Readers who... Why do they read? Own an e-book device Don't own an e-book device Learn, gain new information Escape reality Entertainment Relaxation Spiritual enrichment, expand worldview To be challenged 25% 17% 15% 15% 3% 3% 24 15 # books read in a year Kindle's leading the pack When asked "which device do you own?" e-book E-readers are on the rise Ownership for U.S. adults is expected to grow significantly in the next few years. users in one survey said: Amazon Kindle аpprox. 30 million 62% Barnes & Noble Nook 22% Don't know 9% Other | 3% 15.5 million Pandigital | 2% Sony 2% 2012 2015 Does age dictate device? Older people gravitate toward devices that are solely meant for reading, while younger people tend to want a more multi-purpose mobile device. 19% more likely than other age groups to own an e-reader (Kindle, Nook, etc.) Baby boomers (50-64) Gen Xers (30-49) 16% more likely to own a tablet like the iPad Millennials (under 30) 28% more likely to own an iPhone Digital pros and cons According to a survey of readers who have read an e-book in the last year: e-book devices are superior to print in some ways, but not all Pros Cons 45% 81% Easier to read in bed 53% said a regular book is best for reading with a child Access to a wide selection 69% 83% said that regular books are best for sharing with other people Can get books quickly Printed books are still 72% #1 of American adults read a printed book last year. ...for now. Created for Schools.com © QuinStreet, Inc., 2012 Schools.com" your future starts here Sources: "The rise of e-reading," Lee Rainie, Kathryn Zickuhr, Kristen Purcell, Mary Madden, and Joanna Brenner; Pew Internet & American Life Project, April 2012 E-Reader Statistics, StatisticBrain.com, April 2012 "eReader growth among Americans surpasses previous expectations," Chanah Rubenstein, Digital Journal, May 2011 "Mobile Statistics Show Boomers Like E-Readers, Millenials Prefer Smartphones: Survey Says," Rieva Lesonsky, The Huffington Post, August 2011