QR Codes Go to College

QR CODES ON CAMPUS ARCHRIVAL CONDUCTED AN INTERVIEW OF 534 STUDENTS ACROSS 24 COLLEGE CAMPUSES. WE ASKED THEIR THOUGHTS ON QR CODES AND LEARNED MORE ABOUT THEIR LEVEL OF ENGAGEMENT FIRST HAND. THE SCHOOLS →→→ UNIVERSITY OF KANSAS UNIVERSITY OF MARYLAND ARIZONA STATE UNIVERSITY PENN STATE UNIVERSITY AUBURN UNIVERSITY TEXAS A&M BAYLOR UNIVERSITY TEXAS TECH UNIVERSITY OF MICHIGAN FLORIDA STATE UNIVERSITY OF ALABAMA UNIVERSITY OF NEBRASKA MICHIGAN STATE UNIVERSITY UNIVERSITY OF ARIZONA UNIVERSITY OF OKLAHOMA UNIVERSITY OF CAL-BERKELEY UNIVERSITY OF SOUTH CAROLINA UNIVERSITY OF TENNESSEE NORTH CAROLINA STATE OHIO STATE UNIVERSITY OF CENTRAL FLORIDA OKLAHOMA STATE UNIVERSITY OF FLORIDA VIRGINIA TECH SMARTPHONES ON CAMPUS →> Q: DO YOU OWN A SMARTPHONE? YES NO 81.1% 17.6% 1.3% I DON'T KNOW iPhone 42.3% Android 33.3% Blackberry 22.6% Windows 1.9% iPhone 43.1% 41.5% Android 40.2% 27.1% Blackberry 14.2% 30.1% Windows 2.5% 1.3% CAN THEY SCAN? >→> ONLY | OF STUDENTS WERE ABLE TO 21.5%| SCAN THE QR CODE WHEN ASKED. THOUGHT TAKING A PICTURE WOULD SCAN IT DIDN'T WANT TO DOWNLOAD THE APP TRIED BUT GAVE UP TAKES TOO LONG SUCCESS! 10 20 30 40 60 70 80 90 100 WILL THEY SCAN? →→→ Q: WHEN YOU SEE A GQR CODE, HOW LIKELY ARE YOU TO SCAN IT? 58.1% MALE 70 60 - FEMALE 50 40 30 14.9% 17.6% 20 3.9% 5.5% 10 VERY LIKELY UNLIKELY VERY DON'T LIKELY UNLIKELY KNOW ARCHRIVAL | DachisGroup http://www.archrival.com/ideas/13/qr-codes-go-to-college MARGIN OF ERROR +/- 4.25%