Lost in Translation? Top Trends in Online Translation Tools

LOST IN TRANSLATION? TOP TRENDS IN ONLINE TRANSLATION TOOLS Reverso WHO ARE THE USERS? MALE 40 % 60% FEMALE CONNECTED Top-notch instant translator with voice 20% of users translate texts or look up words online on a mobile device - for the most part English-speaking users. 20% USE SMARTPHONES 48% 43% English-speakers French-speakers Reverso 80% USE COMPUTERS Online dictionaries with idioms and phrases 70% 16% 9% French-speakers The typical user is a 12-34 year old French-speaking female laptop user. 45 % of users are 12-34 years old 35 % of users are 35-54 years old YOUNG 20 % of users are 55+ years old ACTIVE Multilingual conjugator (French, English, High frequency of use Every day Spanish, German) 50% of users access online instant translation tools 20% Twice a week twice a week or more. 10% Twice a month Now over 200,000 registered users 100,000 Collaborative features 50,000 have become more and more popular among users. It's a rising trend! 35,000 2009 2010 2011 2012 USING INSTANT TRANSLATION Collaborative user- contributed 10 MILLION USERS content TRANSLATE EVERY MONTH 30% 45 % 25% SHORT TEXTS MEDIUM TEXTS LONG TEXTS (1-2 words) (under 10 words) (11 words*) 100 MILLION TEXTS EVERY MONTH* already over 3 BILLION 32% of submitted source translated texts! texts contain spelling mistakes, resulting in lower quality translations! х 32% contain spelling mistakes 68% do not contain any spelling mistakes Smart integrated spell-checker Most ratings are highly supportive, with 30% giving 4 stars out of 4... 50,000 translations receive feedback each month 25% of feedback suggesting better translation is useful, and is taken into account! USING THE DICTIONARIES 50 MILLION SEARCHES EVERY MONTH Az 22% 78% use multilingual dictionaries to look up translations use dictionaries for definitions USING BILINGUAL DICTIONARIES Reverso Localize translation platform FRENCH-SPEAKING USERS ENGLISH-SPEAKING USERS SPANISH-SPEAKING USERS E 32% 53% 49% 10% 13% 13% 6% 10% 5% 68% look up a single word 32% look up a phrase "By the way" "Trick or treat" "skyfall" "Look forward to" Top search terms show how word-searches are more "biatch" Over 150,000 entries, playful than work-focused expression-searches... including 50,000 idioms have been added by users "awesome" Searching for Expressions 30% More and more users 20% look up expressions Improved 2013 version of Reverso rather than words 10% 2006 2008 2010 2013 NOW IT'S YOUR TURN! Reverso Discover the new and improved Reverso platform now on www.reverso.net BROUGHT TO YOU BY REVERSO-SOFTISSIMO / DATA SOURCE WwW.REVERSO.NET USER DATA / DESIGNED BY @floramitjavile FOR ALPHABET DESIGN / © 2013 ARR