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Lessons Learned from Summer

DOMESTIC GROSS LESSON 1: Bridesmaids The Hangover Part Il Horrible Bosses Bad Teacher Friends With Benefits R-rated comedies are in! UNIVERSAL SONY $167.7M SONY $254.2M $112.6M $98.1M $54.7M LESSON 2: Thor X-Men: First Class Captain America: The First Avenger Green Lantern Superheroes invincible! $181.0M $145.9M $164.7M $115.6M LESSON 3: Cowboys & Aliens The Smurfs Super 8 huh? Larry Crowne Rise of the Planet of the Apes The audience UNIVERSAL UNIVERSAL can be fickle! $89.5M $117.5M $125.7M $35.6M $133.6M LESSON 4: Woody Allen is the 3 WORDS: MIDNIGHT IN PARIS new king! LESSON S: Kung Fu Harry Potter and the Scrccrer's Stone Cars The Smurfs Panda and the Deathly Hallows: Part 2 Franchising is KEY OLM PICTURES $163.9M $187.0M $366.0M $117.5M WHO NEEDS 3-D? LESSON 6: Transformers: Harry Potter and the Deathly Hallows: Part 2 On Stranger Tides Pirates of the is Dark of the Moon The jury still out on 3-D! Caribbean: Fast Five 60% UNIVERSAL $348.5M PICTURES $366.0M $239.7M $209.8M LESSON 7: IMAX is forever! An average of 10% (and grouing) of opening weekend gross is generated by IMAX LESSON 8: Bridesmaids Super 8 Cowboys & Aliens The Hangover The Smurfs Part II Audiences are UNIVERS afraid of change! NIVERSAL OLBIA CERTIFIED CERTIFIED ORIGINAL $167.7M $125.7M $89.5M $254.2M $117.6M LESSON 9: Need proof ne's talking. Any movie can be a summer movie! Help the There ya go. In Theatres August 10 IMAX

Lessons Learned from Summer

shared by kcatoto on Mar 23
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The best roller-coaster ride this summer wasn't in a theme park, it was at the multiplex, as the box office grosses did more bobbing and weaving than the stock market on a bad day. Superheroes, s...

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Hollywood.com

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