Back To School 2014

PENCILS AND BACKPACKS AND RULERS, OH MY! BACK t SCHOOL Offers.com · 2014 SAVINGS CHEAT SHEET It's that time of year again! Summer vacation may have just begun, but many parents can already hear the school bells ringing. A survey conducted by Offers.com revealed that 37% of U.S. parents with school-aged children typically start back-to-school shopping in June and July. STOP SCHOOL BUS *HOW IT ALL ADDS UP* BACK TO SCHOOL 2014 SPENDING WE ASKED 32% "How much do you plan to spend pER child on back-fo-school items this year?" 31% 2014 2013 22% 21% 21% 20% 16% 12% 10% 8% nothing/ not sure $1 $100 $101 $200 $401+ $201 - $300 $301 $400 TEAM TER TOP BACK TO SCHOOL BUYS According to our recent survey, parents are looking for deals now more than ever. These are the deals Back to School shoppers are looking for the most: 61% CLOTHING DEALS 55% SHOE DEALS 46% BACKPACKS 15% COMPUTERS /LAPTOPS 12% TABLETS LOOKING FOR BACK TO SCHOOL SAVINGS ONLINE? You're not alone! According to Offers.com survey, 28.5% of parents plan to shop online for back to school items this year. "We handpick and verify the top back-to-school coupons and deals to ensure the best 29 Savings and convenience." Only 6% of parents planned to shop online last year. Watch out! Web savvy moms and dads are on the rise! FOR Back To School Deals & Savings, Visit Howard Schaffer, Offers.com Vice President offers.com/back-to-school Sources: Harris Interactive on behalf of Offers.com from June 12-14, 2013 among 2,020 adults ages 18 and older Survey conducted online by Offers.com via Google Consumer Surveys from June 24-30, 2014 among 1,000 parents of school age children Offers.com