World Cup Economics

The Economics of The World Cup Stadiums & Sponsors Moses Mabhida Stadium Cape Town Stadium Nelson Mandela Peter Mokaba Mbombela Bay Capacity: 70,000 Capacity: 68,000 Capacity: 48,000 Capacity: 46,000 Capacity: 43,500 Cost: $642.5m Cost: $776.4m Cost: $281.1m Cost: $160.6m Cost: $147.2m Location: Durban Location: Cape Town Location: Port Elizabeth Location: Polokwane Location: Rustenburg Building started 2006 Building started 2007 Building started 2007 Opened 2010 Buidling started 2007 Completed in 2009 Completed 2009 Completed 2009 Completed 2009. Arc length as capacity of stadium as a percentage of the 5 new stadiums total capacity 8000000 7000000 Radius as cost in U.S $ 6000X00 Total cost of all stadium infrastructure: 500000 4000XX0 3000000 US $1.12bn (R19.5 bn) 2000000 100000 0000 DO00 3000000 4000000 5000000 6000000 7000000 8000000 Other Stadiums C) LOFTUS WERSFELD PETER MOKABA A) Soccer City E) ROYAL BAFOKENG Capacity: 94,700. Cost: $441.6m. Location: Johannesburg Pretoria Johannesbug MBOMBELA B) Ellis Park Capacity: 70,000. Cost: $736,000. Location: Johannesburg A) SOCCER CITY B) ELLIS PARK C) Loftus Versfield Capacity: 51,760. Cost: $305,000. Location: Pretoria D) FREE STATE D) Free State MOSES HABHIDA Durban Capacity: 48,700. Cost: $32.24m. Location: Bloemfontein E) Royal Bafokeng Capacity: 44,530. Cost: $80.27m. Location: Nelspuit Cape Town Port Elizabeth CAPE TOWN NELSON MANDELA Legacy Projects $45m Security $89m Telecommunications $40m Arts and Culture $20m Ports of Entry $200m Training Volunteers $3m Transport $1.2bn Broadcasting/ICT $387m adidas JABULANI Organising Committee $428m TOTAL COST OF THE WORLD CUP... $3.5BN 1999 to 2002 US $0.58bn adidas Total Stadiums $1.12bn sponsorship revenue: US $1.6bn PARTNERS (2007-2010) US $24-45m per year Coca Cola a HYUNDAI adidas SONY VISA 50 40 30 20 Emirates SPONSORS US $10-25m per year Budweise YINGLI OLAR MTN eCastrol SEARA D Mahindra Satyam Ontinental NATIONAL SUPPORTERS 30 US $4.5-7m per year bp Telkom FNB ECOGNITION PRASA neo africa Sponsorship range US $m 20 40 50 Sponsorship range US $m ATERN