What Will Holiday Shoppers Spend in 2013?

Consumer Spending Data for the 2013 Holiday Season SURVEY QUESTION What non-gift holiday items are you planning to buy? FOOD DECORATIONS 91% PLAN TO 42% PLAN TO BUY FOOD BUY DECOR $110.33 IS SPENT ON AVERAGE $75.26 IS SPENT ON AVERAGE FLOWERS CARDS & POSTAGE 44.7% 76.6% PLAN TO PLAN TO BUY FLOWERS BUY POSTAGE $47.23 IS SPENT ON AVERAGE $36.58 IS SPENT ON AVERAGE SURVEY QUESTION What factors determine where you shop? CONVENIENT LOCATION 6.3% EVERYDAY LOW PRICES CUSTOMER SERVICE 12.8% 6.1% FREE SHIPPING/ SHIPPING PROMOS QUALITY MERCHANDISE 13.6% 3.4% SELECTION OF EASY-TO-USE MERCHANDISE WEBSITE 16.4% 1.5% SALES & NO HASSLE DISCOUNTS RETURN POLICY 35.6% 1.4% NONE OF THESE 3.0% SURVEY QUESTION Where do you plan to shop? 64.7% DISCOUNT STORE 56.3% DEPARTMENT STORE 51.5% ONLINE 51.1% GROCERY/SUPERMARKET 35.1% CLOTHING/ACCESSORY STORE 29.5% ELECTRONICS STORE 20.9% DRUG STORE 18.7% CRAFT STORE 16.0% SPECIALTY STORE 12.7% CATALOG 12.1% THRIFT STORE 4.1% OTHER SURVEY QUESTIONS Do you plan to make non-gift purchases? How much will you spend? 2009 2010 2011 2012 2013 52.9% 57.1 59.9% 59% 57% BOUGHT BOUGHT BOUGHT BOUGHT BOUGHT NON-GIFTS NON-GIFTS NON-GIFTS NON-GIFTS NON-GIFTS $191.63 IS SPENT ON AVERAGE $196.36 IS SPENT ON AVERAGE $229.15 IS SPENT ON AVERAGE $237.95 IS SPENT ON AVERAGE $227.38 IS SPENT ON AVERAGE SURVEY QUESTION How much do you plan to spend on gifts? 600 $540.73 $542.60 $550.56 $536.85 500 $507.23 400 300 200 100 2009 2010 2011 2012 2013 Happy Holidays! LivePlan PaloAltoSoftware TRACK YOUR SUCCESS THIS HOLIDAY SEASON WITH LIVEPLAN, THE BUSINESS PLANNING AND TRACKING CHOICE FOR OVER 200,000 ENTREPRENEURS. BROUGHT TO YOU BY PALO ALTO SOFTWARE. SOURCE: PROSPER INSIGHTS & ANALYTICS, MONTHLY CONSUMER SURVEY, OCTOBER 2013