What Electronics Do People Really Want for Christmas?

WHAT ELECTRONICS DO PEOPLE Really WANT FOR CHRISTMAS? Unlike focus groups, Twitter isn't subject to external biases when it comes to showing purchase intent. We conducted a study that tracked conversations happening on Twitter as it relates to Christmas gifts and electronics. After scanning over 100 million tweets, we uncovered the insights below. HOW MUCH DO PEOPLE SPEND ON CHRISTMAS GIFTS? Shoppers plan to spend an average of $700 - 800 on gifts and seasonal items this year. WHAT ELECTRONICS DO PEOPLE WANT FOR CHRISTMAS? 60% of People Want a Mobile Phone for Christmas 62.4% want an iPhone 29.8% want a Samsung Galaxy ry 2.67% want a Blackberry NOKIA 1.7% want a Nokia 16% OF PEOPLE WANT A VIDEO GAME CONSOLE FOR XMAS O O 56.1% want a 43.4% want an 0.5% want a PS3 PlayStation 4 Xbox One 12.5% OF PEOPLE WANT A LAPTOP OR COMPUTER FOR XMAS chrome chrome MacBook ho 76% want a 8.4% want 3% want a MacBook Product an iPad Chromebook WHAT CAMERA BRAND IS HOT THIS CHRISTMAS? Nikon NIKKOR 5X WIDE OPTICAL ZOOM ENS 8XIS COOLPIX 4.6 23.0 mm 1:3.2 -6.5 67% want Canon 26% want Nikon WHAT PRODUCTS HAVE THE STRONGEST BRAND RECOGNITION? 60.5% of all phone Only 20.5% of all Only 5.5% of TV leads mentioned camera leads leads mentioned a brand. mentioned a brand. a brand. LeadSift cuts through the noise of social media to find relevant, timely and actionable LeadSift opportunities for targeted engagement with customers and prospects in social channels. Visit LeadSift.com for more information. Canon IXUS NON Canon IXUS X8