Transcribed

Tmall Tick Tock: A Singles' Day Shopping Timeline

1L11 On 11.11 Shopping Festival in 2013 Alibaba Group generated sales of USD 5.7 billion RMB 35.019 billion Mobile transactions reached USD 877 million RMB 5.35 billion TIMELINE 11-11 00:00:55 USD 16 million 00:06:07 USD 164 million RMB 100 million RMB 1 billion 00:13:22 USD 328 million RMB 2 billion 00:38:05 USD 820 million 01:00:00 RMB 5 billion USD 1.1 billion 05:49:00 USD 1.6 billion RMB 6.7 billion RMB 10 billion 08:42:00 USD 2 billion RMB 12.1 billion 12:00:00 *Surpassed U.S. Cyber Monday's 2012 transactions (USD 1.98 billion) USD 2.9 billion RMB 17.52 billion 13:04:00 USD 3.1 billion RMB 19.1 billion *Surpassed total transactions 13:39:00- USD 3.3 billion of 11.11 in 2012 RMB 20 billion 21:19:00 USD 4.9 billion RMB 30 billion 24:00:00 USD 5.7 billion RMB 35.019 billion @Tmall.com

Tmall Tick Tock: A Singles' Day Shopping Timeline

shared by joshuamilne on Nov 15

293 views

0 faves

0 shares

0 comments

“Singles Day” – otherwise known as 11.11 Shopping Festival in China – is now the biggest online shopping day in the world. In 2012, Alibaba Group’s online shopping platforms Tmall.com and Ta... obao Marketplace recorded sales of more than RMB 19.1 billion ($3.1 billion), which doubled the 24-hour online sales record of $1.5 billion on Cyber Monday in the same year. With China's e-commerce revenue expected to hit US $539 billion by 2015, more than 20,000 international brands joined this year’s event - Microsoft, Gap, Toys "R" Us, Clarins, etc - to cash in on this shopping storm. Check out the infographic below to see how sales unfolded on Tmall during the 24-hour sale.

Tmall Tick Tock: A Singles' Day Shopping Timeline

Tmall Tick Tock: A Singles' Day Shopping Timeline

Embed Code