A Shoe Heel worth $18.8 Billion to the US Economy

A SHOE HEEL WORTH $18.8 BILLION TO THE US ECONOMY 6% of shoes sold in USA are mens dress shoes million USA men 19.1 habitually wear them Other Dress Casual Athletic Athletic Casual Total USA population 318,892,103 Dress Dres shoes are worn predominantly at work 34%sf walkig happens O during business hours Average US man's Z192 steps faken per day In miles walked per day that is 3.56mils Average human walking speed is 3. Imph erge American 31 6" mans štride length i FROM THESE DATA WE CAN DETERMINE THAT THE AVERAGE AMERICAN MAN ... Walks for Tir min day a total Has a step time 0.58 sec of approximately IN BUSINESS TIME IS MONEY$ AND A LONGER STRIDE SAVES BOTH A small heel curve lengthens the stride 14% step taken by abouti 4.4" Enhancing the average length from 31.6"fo 36" 1896 Sleps saved per day to cover the same distánce Distance walked per day remains 3.56miles 186 mins of every work day saved by walking fasfer! THAT'S THE PERSONAL TIME SAVING FROM ONE PAIR OF IMPROVED SHOES. BUT HOW MUCH MONEY IS THIS? The US average hourly wage is $27 1.5d per hour work days per year can be recovered from bad shoes This recovered work lime gains employers 984 of annual value per worker wearing improved shoes! THAT'S THE INDIVIDUAL VALUE OF A 14 PERCENT LONGER STRIDE SO WHAT EXACTLY IS THIS SHOE HEEL IMPROVEMENT AND HOW DOES IT WORK? THE PROBLEM « TRADITIONAL HEELS LIMIT STRIDE LENGTH BY STRIKING THE GROUND BEFORE THE LEG IS FULLY EXTENDED 0% 100% > THE SOLUTION « A SLIGHT VERTICAL HEEL CURVATURE ALLOWS FOR TOTAL LEG EXTENSION AND LENGTHENS THE STRIDE BY 14% 0% +14% 114% BUT WHAT DOES THE US ECONOMY GET OUT OF ALL THIS? TIME MONEY IF ALL MENS DRESS SHOES WORN AT WORK IN THE US USED THE IMPROVED HEEL. IF ALL MENS DRESS SHOES WORN AT WORK IN THE US USED THE IMPROVED HEEL. 36 hours saved per person S984 saved per worker L. muliplied by. multiplied by 19] million dress shoe wearers 191 million workers equals . equals 28.7 MILLION S18.8 BILLION DAYS OF FTEWORK OFREAL FINANCIAL TIME RECOVERED VALUE GAINED FOR ANNUALLY FROM THE ECONOMY BY WALKING INEFFICIENCIES WEARING BETTER SHOES WHAT CAN YOU DO TO MAKE THIS REVOLUTION HAPPEN? SHOE WEARERS SHOE COMPANIES TELL SHOE MANUFACTURERS THAT YOU WANT THIS HEEL LICENSE THIS HEEL DESIGN TO MAKE SUPERIOR SHOES [email protected] [email protected] SOURCES: USA population: https://www.cia.gov/library/publications/the-world-factbook/geos/us.html Shoe sales by category, 2012: http://www.statisticbrain.com/footwear-industry-statistics/ Cardon, P.W. and Okoro, EA, www.communicationcache.com/yploads/1/0/8/8/10887248/professional_characteristics_com municated_by_formal_versus_casual_workplace_attire.pdf Work hours calculation: http://www.workingdays.us/#a4 Tudor-Locke, C, Basset, D R Jr. 2004 "How Many Steps/Day Are Enough?: Preliminary Pedometer Indices for Public Health" http://walking.about.com/od/measure/a/averagesteps.htm Levine, R. V. and Norenzayan, A., 1999 "The Pace of Life in 31 Countries" http://deepblue.lib.umich.edu/bitstream/handle/ 2027.42/67419/10.117_o622022199030002003.pdf;jsessionid-64E563FSFD7ZAB6CFEFE2BA8EC44A38F?sequence=2 American College of Sports Medicine, 2011 htp://www.acsm.org/docs/brochures/selecting-and-effectively-using-a-pedometer.pdf Effects on stride of vertically curved shoe heel: Pritchard, M S 2014, "Reduced Impact Heel: Stride length Proof of Concept" Central Intelligence Agency 2013, "The World Factbook" http://www.cia.gov/library/publications/the-world-factbook/geos/us.html US Business days: http://www.workingdays.us/#a4 CONCEPT FRONTIER CO