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Online Deal Seeking and Couponing

THE RISE OF ONLINE DEAL SEEKING AND COUPONING Discount coupons, long used by American families to make their budgets go further, have been undergoing a digital revolution. Where customers once browsed magazines, newspapers and brochures they can now browse the Internet for coupons and discounts, and even download them to their smart phones. HISTORY OF COUPONS 1888 1909 1940 - 1965 - 1990 -- 2009 -- 2010 C.W. Post uses 1-cent The Coca-Cola Half of all the families in the United States Popular grocery stores use coupons to attract customers from local markets The Internet leads to downloadable and printable coupons and online deals The U.S. Coupon transactions in the U.S. amount for 3.7 billion dollars Company creates the first government coupons to market Grape Nuts uses coupons to promote converter box sales for the use coupons ever coupon, advertising a free glass of Coke to help promote the new soda digital television transition QUICK STATS |vs EE DIGITAL COUPONS OUTSELL PRINTED COUPONS BY 10 TO 1 OVER 332 BILLION COUPONS WERE DISTRIBUTED IN 2010 48% OF ALL ONLINE CONSUMERS WILL REDEEM DIGITAL COUPONS THIS YEAR 2011 200 63,000 IT'S ESTIMATED THAT THE FIRST QUARTER OF 2011 BROUGHT 40,000 DAILY DEAL NUMBER OF DAILY DEALS OFFERED IN 2010 IN THE US ESTIMATED DAILY DEAL SITES OFFERS TO U.S. CONSUMERS MAYOR PLAYERS TIMELINE HISTORY OF ONLINE DEALS 1998 2003 2004 2007 2008 2009 2010 2011 Kids Woot launches; aimed primarily at kids Retail Me Not Listed as $22 million one of the United States' Coupon most visited websites Estimated Iivingsocial GROUPON COUPONS COUPON woot! saved using Cabin Launches 1998 Launches Launches Launches Launches Groupon Global Coupons Groupon First deal is offered: A half-priced pizza in Chicago .com digital Woot offers outstrip agrees to be bought by Amazon CouponMom! RelailMN newspaper offers by 10 to 1 revenues estimated to reach $3 to $4 billion Launches Launches 2001 Coupons Coupons.com .com Living Social Amazon offer attracts 1.4 million purchases Woot acquires the phone app surpasses $1 billion in Grocery IQ printed coupon savings Revenue reaches $117 million Living Social offers its first daily deal in Washington, D.C's Chinatown Day Coupon Mom Launches Site membership friples, causing highest Coupon Mom members print $40 million of free increase in site history Coupons grocery coupons .com site valued at $1 billion COUPON REDEMPTION Paperless Progress Newspaper inserts are still the primary method of coupon distribution (89%) Internet redemption growth has skyrocketed, rising 263% in 2009 Technological Innovation Printable coupons on the Internet In-store kiosks Frequent shopper cards linked to smartphones QR codes +263% +69% +51% +48% +45% +39% +36% +31% +30% +27% Redemption Method COUPON REDEMPTION BREAKDOWN 26% 20% 7% 6% 5% 4% 32% X Food and drink X Beauty, spa and massage X Fitness and nutrition K Sports and recreation X Home products and services X Clothing and accessories X Others DAILY DEALS DAILY DEAL REVENUE +265% $ 4 Billion $ 3 Billion $ 2 Billion +43% $ 1 Billion 873 M 1.25 B 3.9 B 2010 2011 2015 WHO USES COUPON WEBSITES VS. DAILY DEALS? WHO SAVES THE MOST? Women aged 18-34 Midwest Shoppers 76% VS VS People believe they save more money in the long run from both daily deal and coupon sites 26% 35% 23% 30% Impulse Purchases Daily Deal Sites Coupon Sites Daily Deal Sites Coupon Sites 68% 38% WHAT MAKES A MORE LOYAL CUSTOMER? Daily Deal Sites Coupon Sites 82% Of people are equally loyal to businesses offering regular discounts on both daily deal and coupon sites 51% of online shopper respondents agreed at least somewhat with the statement "I don't really understand the difference between daily deal/group buying websites and coupon sites" Do discounts encourage customer loyalty? 97% 95% Daily Deal Sites Coupon Sites Yes Yes HOW OFTEN DO THEY USE COUPON WEBSITES VS. DAILY DEALS? Women aged 35-44 Women aged 45-54 Households with one or more children VS VS VS 55% 78% 24% 45% 67% 76% Daily Deal Sites Coupon Sites Daily Deal Sites Coupon Sites Daily Deal Sites Coupon Sites CREDITS CORE http://www.creditscore.net Sources: InternetRetailer.com | RetailMeNot.com | LifeHacker.com | Smart Money | Blog.Nielsen.com | Wikipedia | Emarketer.com | Quora.com | Couponsinc.com | TechCrunch.com | Mahalo.com | Prweb.com | Internetretailer.com Redemption Growth % INTERNET DIRECT MAIL MAGAZINE POP-UP INSTANT REDEEMABLE DIRECT MAIL COOP ELECTRONIC CHECKOUT FREE STANDING DIGITAL PROMOTIONS SHELF PAD

Online Deal Seeking and Couponing

shared by msaleem on Jul 18
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Where once consumers browsed magazines, newspapers and brochures they can now browse the internet for coupons and discounts, and even download them to their smart phones.

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