Online Advertising Landscape in India

ADMETRIX INDIA'S DISPLAY AD SPA CE PRESENTED BY O comScORE. INDIA 3 RD LARGEST INTERNET POPULATION THE TOTAL INTERNET POPULATION IS 16 4 MILLION AS OF SEPTEMBER 2013 352 mn CHINA 196 mn UNITED STATES 80.6 mn INDIA 7 3.6 mn JAPAN 66.9 mn RUSSIAN FEDERATION 15+ YRS. HOME AND WORK USERS EXTENDED UNIVERSE: 164 MN FOR INDIA METHODOLOGY A PANEL BASED SYSTEM TO CAPTURE ALL THE ADS SEEN BY OUR PANELISTS. DISPLAY AD LANDSCAPE BY A DVER TISERS AUTOMOTIVE 1 2% BUSINES S SERVICES 1 8 % COMPUTERS & TECH 19 I 2% CONSUMER GOODS I 1% EDUCATION I 5% FINANCE 1 2% HEALTH I 2% MEDIA & ENTERTAINMENT 19% MULTI CATEGORY 23 I 23% ONLINE MEDIA I 1% OTHERS I 1% PUBLIC SERVICES 18 % I 5% TELECOMM. TRAVEL 18 30.2 BILLIONADS SERVED IN SEPT 2013 INR CRORE S OF 395 380 AVERAGE ADVERTIISING FREQUENCY IMPRESSIONS PER USER IN SEPT 2013 SHARE OF IMPRESSIONS BY P UBLIS HERS 39 SOCIAL MEDIA 39% I PORTALS 15% I SERVICES 14% I ENTERTAINMENT 15 NEWS/INFO BUSINESS /FINANCE SEARCH/ NAVIGATION 2 % LIFESTYLES 1% 14 DIRECTO RIES 1% RETAIL SPORTS 1% OTHERS 3% 2 21111 3 201 AVG FREQUENCY PER USER FOR SOCIAL MEDIA 3900 ADVERTISERS IN SEP 2013 SPENDS ARE CALCULATED USING RATE CARD RATES IN INR CPM DEMOGRAPHIC VS AD REACH CUV CDA CUV CD A CUV CDA CUV CDA CUV CDA 15 - 2 4 3 5 - 4 4 55 + YR S 25 - 3 4 3 5 - 4 4 YR S YRS YR S YRS COMPOSITION OF UNIQUE VISITORS COMPOSITION OF DISPLAY ADS DATA TRENDS O F A D CA TEGO RIES AUTOMOTIVE JUNE JULY AUG SEPT 587 mn 612 mn 728 mn 705 mn CONSUMER GOODS JUNE JULY AUG SEPT 744 mn 452 mn 576 mn 559 mn FINANCE JUNE JULY AUG SEPT 912 mn 1,09 bn 1,20 bn 1.19 bn RETAIL JUNE JULY AUG SEPT 3,76 bn 4.49 bn 4.30 bn 3.97 bn *NUMBER S SHOWN ARE TOTAL IMPRESSIONS BY ALL ADVERTISERS IN THAT INDUSTRY CATEGORY THE TO P ADVERTISERS ADVERTISER DAI DAS OLX 1.38 bn 76,688 amazon.com" 6 4,699 493 mn Google 4 31 mn 51,036 JABONG COM 4 27 mn з3,311 Microsoft 350 mn 38,0 47 муитrА 302 mn 24, 4 4 2 .com DELL 32, 26 4 299 mn DAI- DISPLAY AD IMPRESSIONS I DAS- DISPLAY AD SPENDING DATA F OR SEPTEMBER 2013 CREATIVE SU M M ARY 19.4 % MEDIUM RECTANGLE 300X 2 5 0 47.1% 16.0% NON STANDARD LEADERBOARD 728 X 9 O SIZES 9.0% 3.5% WIDESKY RECTA SCRAPER NGLE 160X60 o 180X150 DATA F OR SEPTEMBER 2013 ADMETRIX A Comprehensive View of the Display Advertising Landscape comScore Admetrix provides competitive intelligence for tracking display advertising, reporting on key person-based metrics and uncovering unique contextual insights. BENEFITS FOR ADVERTISERS AND AGENCIES • Optimize your advertising placement strategies by understanding ad clutter, demographics and GRP metrics on specific sites • Gain insight into the actual display ads and creative messages used in competitors' campaigns down to the product level BENEFITS FOR PUBLISHER S AND A D NETWORKS • Identify which companies advertise with competitors but not with you • Gain access to advertiser and agency contact information for more than 3,900 companies FOR SALES QUERIES PLEASE CONT ACT: ANAND: [email protected] RUTLI: [email protected] COMSCORE. 37.1% % L'LE 38.1% 37.1 % 15.8% 8 16.7% 5.9% % L'S A 3.1% OTHERS 5 % 2.8%