Millennials Are Changing Everything: by their sheer numbers

how millennials are changing everything: by their sheer numbers Millennials are quickly entering the prime grocery spending age (25+) while Baby Boomers are equally quickly entering retirement age (65+). and decreased grocery spending, and are forging their own food path as reflected in their shopping attitude, use of technology, cooking behaviors and the role of name brands. İ111111ÛIIII 17.1 MILLION IN 2010 $ AFTER ERh INCREASING INCOME BEGINS AGE 25 TO ACCELERATE SPENDING $ $ $ $$$$$ $ $$$$ İII1 64.1 MILLION BY 2020 POISED TO REPLACE BABY BOOMERS IN THE SPENDING AGES OF (25-65) YET MILLENNIALS SHOP AN ESTIMATED INCREASE OF 20% | BABY BOOMERS IN THIS GROUP MILLENNIALS $50 BILLIÓN (with DIFFERENTLY THAN THE IN THIS GROUP BABY BOOMERS THEY ARE REPLACING. IN PURCHASING POWER ANNUALLY! WILL BE NEARLY OF THE POP. WILL BE BELOW why? COMPARETIVELY MILLENNIALS ARE MORE DIVERSE, LESS BRAND LOYAL, SEEK VARIETY, AND WANT PEER RECOMMENDATIONS RATE BRAND NAMES 50% DESIRE MORE EXOTIC PRODUCT FLAVORS, WORD OF MOUTH tigi 67% 23% AS 'EXTREMELY' OR INFLUENCES THE (48% FEWER ARE NON-HISPANIC WHITE 'SOMEWHAT' IMPORTANT SIZES AND CHOICES PURCHASES OF VS. 79% FOR BABY BOOMERS WHEN COMPARED TO BABY BOOMERS VS. 29% FOR BABY BOOMERS SOURCES: "TROUBLE IN AISLE 5", JEFFERIES ALIX PARTNERS, JUNE 2012 VISUALIZATION BY ANTHONY P. MUÑOZ "MILLENNIAL SHOPPING HABITS DEMYSTIFIED", BUSINESSNEWS DAILY, SEPTEMBER 2012 TRENDGRAPHIC.TUMBLR.COM MILLENNIALS OVER 25 how millennials are changing everything: by their sheer numbers Millennials are quickly entering the prime grocery spending age (25+) while Baby Boomers are equally quickly entering retirement age (65+). and decreased grocery spending, and are forging their own food path as reflected in their shopping attitude, use of technology, cooking behaviors and the role of name brands. İ111111ÛIIII 17.1 MILLION IN 2010 $ AFTER ERh INCREASING INCOME BEGINS AGE 25 TO ACCELERATE SPENDING $ $ $ $$$$$ $ $$$$ İII1 64.1 MILLION BY 2020 POISED TO REPLACE BABY BOOMERS IN THE SPENDING AGES OF (25-65) YET MILLENNIALS SHOP AN ESTIMATED INCREASE OF 20% | BABY BOOMERS IN THIS GROUP MILLENNIALS $50 BILLIÓN (with DIFFERENTLY THAN THE IN THIS GROUP BABY BOOMERS THEY ARE REPLACING. IN PURCHASING POWER ANNUALLY! WILL BE NEARLY OF THE POP. WILL BE BELOW why? COMPARETIVELY MILLENNIALS ARE MORE DIVERSE, LESS BRAND LOYAL, SEEK VARIETY, AND WANT PEER RECOMMENDATIONS RATE BRAND NAMES 50% DESIRE MORE EXOTIC PRODUCT FLAVORS, WORD OF MOUTH tigi 67% 23% AS 'EXTREMELY' OR INFLUENCES THE (48% FEWER ARE NON-HISPANIC WHITE 'SOMEWHAT' IMPORTANT SIZES AND CHOICES PURCHASES OF VS. 79% FOR BABY BOOMERS WHEN COMPARED TO BABY BOOMERS VS. 29% FOR BABY BOOMERS SOURCES: "TROUBLE IN AISLE 5", JEFFERIES ALIX PARTNERS, JUNE 2012 VISUALIZATION BY ANTHONY P. MUÑOZ "MILLENNIAL SHOPPING HABITS DEMYSTIFIED", BUSINESSNEWS DAILY, SEPTEMBER 2012 TRENDGRAPHIC.TUMBLR.COM MILLENNIALS OVER 25