Indian Smartphone Market Statistics 2014 [Infographic]

CHANGING LANDSCAPE OF THE INDIAN SMARTPHONE MARKET (2014) MOBILE USERS IN 2013 117 million GROWTH OF SMARTPHONE SUBSCRIBERS 55% SMARTPHONE PENETRATION: 10% MOST POPULAR OS Onlo ANDROID (50% SHARE) CURRENT LOW PENETRATION RATE INDICATES HUGE GROWTH PROSPECTS 45% GROWTH IN USERS EXPECTED IN 2014 CURRENT SCENARIO MAJOR BRANDS (MARKET LEADERS) O SAMSUNG O APPLE O MICROMAX O KARBONN O SPICE O GIONEE Smartphone Vendor Share Q2 2014 29 % 34% Samsung Micromax Karbonn ILava IMotorola NEW MARKET ENTRANTS others 18% 6% O XIAOMI O ASUS O OPPO O "More manufacturers and brands to gain entry soon FACTORS AFFECTING SMARTPHONE PURCHASE DECISION With budget phones being launched with high specs, consumers seek high value - low cost deals which have RESALE POTENTIAI good resale propositions as well. COST-VALUE- Consumers often compare the relative benefits provided by mobile COMPARATIVE devices that lie in the same price segment. The winner is always the one with the highestť Feature- Consumers want smartphones that have SCREEN SIZE AND high performance but PERFORMANCE somehow they are intrigued by Targe screen sizes. O YES O NO BENEFITS O MAYBE Cost score. Sometimes a person may buy a Smartphone just to satiate his lesire to be brand conscious. So it is important for brands to strengthen their image. Consumers pay a lot of attention to user reviews and opinions. The average user does a'lot of online / offline research before investing in a phone. BRAND VALUE USER OPINIONS REVIEWS INTERESTING FACTS ANDROID - 50% MARKET SHARE 92% OF SMARTPHONES WOULD BE SOLD TO FIRST TIME BUYERS IN INDIA 48% OF INDIAN SMARTPHONE USERS LIE IN THE AGE GROUP OF 18-24 YEARS f FACEBOOK IS THE MOST WIDELY USED APP IN INDIA. NEW MARKET ENTRANTS LIKE XIAOMI ARE USING E-COMMERCE CHANNELS FOR SELLING THEIR PRODUCT IN INDIA 185 MILLION USERS ACCESS INTERNET ON THEIR SMARTPHONES GROWTH OPPORTUNITIES FOR THE SMARTPHONE MARKET IN INDIA GREAT OPPORTUNITY AHEAD OPPORTUNITIES FOR GLOBAL / FOREIGN MANUFACTURERS OPPORTUNITIES FOR DOMESTIC BRANDS POSSIBLE TO KEEP LOWER PRICE TAG WITH BETTER FEATURES 90% OF SMARTPHONE REACH YET TO BE PENETRATED INDIA IS ONE OF THE MOST PROFITABLE EMERGING MARKETS IN THE WORLD TODAY DIRECT SUPPORT RECEIVED FROM GOOGLE IN THE FORM OF THE ANDROID ONE PROGRAM INDIAN CONSUMERS WILL TRY OUT A NEW PRODUCT BETTER UNDERSTANDING OF THE DOMESTIC MARKET GIVES THEM A GOOD ADVANTAGE THE VOLUME OF DEMAND IS PRETTY HIGH IN INDIA CHALLENGES INTRODUCTION OF MORE PLAYERS IN THE MARKET RAPIDLY EVOLVING TECHNOLOGY MAKES IT DIFFICULT FOR MANUFACTURERS TO KEEP UP ENTRY OF CHINESE SMARTPHONE MANUFACTURERS (WITH LOW COST-HIGH VALUE DEVICES) THREATENS CURRENT MARKET LEADERS AVAILABILITY OF SUPER CHEAP BUDGET SMARTPHONES COMPELLING MID END PHONES TO RETHINK THEIR PRICING DOMESTIC BRANDS SUCH AS MICROMAX COULD GIVE TOUGH COMPETITION TO MAJOR BRANDS SUCH AS SAMSUNG Growth of Smartphone Users (2010-2017) 40% 32% 30% 28.5% 25% 25% 20% 20% 15% 14% 10% 9% 5% 5% 0% 2013 2014 2015 2017 2010 2011 2012 2016* FRIENDLY ADVICE FOR DOMESTIC SMARTPHONE BRANDS FOR GLOBAL / FOREIGN BRANDS FOCUS ON "HIGH VALUE FOR MONEY" UNDERSTAND THE NEEDS OF THE AVERAGE INDIAN CONSUMER FOR CASUAL SMARTPHONE USERS FOR BUSINESS USERS DON'T BUY A PHONE WITH A LOT OF FEATURES. FIND ONE THAT SUITS YOUR NEEDS CONSIDER BUYING TABLETS FOR BETTER MULTITASKING EXPERIENCE FOR MORE INFO, VISIT: wwW.INEWTECHNOLOGY.COM INT I New Technology Share of mobile use rs with smartphone