How America Talked “Tax Day”

HOW AMERICA TALKED TAXDAY Today marks the last day that Americans can submit their 2011 tax returns, and social media mentions around Tax Day have been adding up faster than numbers on a calculator. From March 16 to April 15 there were over 73,000 mentions around Tax Day. This infographic looks at who was talking the most. the popular topics, and the stories that trended around Tax Day 2012. TAX DAY: YEA OR NAY? 73,691 POSTS IN 30 DAYS 46% YEA JACKSON HEWITT 54% NAY НER BLOCK NEW YORK *1 CITY TALKING*** HOW DID TAX SERVICE MENTIONS TURBO TAX CHICAGO MEASURE UP? #4 CITY TALKING*** WASHINGTON 2 CITY TALKING*** TAX ACT POPULAR HASHTAGS* #newbedon WHO SHARED LOS ANGELES LIBERTY TAX #teaparty "p2 THEIR 2¢ MORE? #tax #tcot #deadline ATLANTA 5 CITY TALKING*** #3 CITY TALKING*** #taxday WHO'S IN THE RED? 44% Conversations around refunds vs. owing money FEMALE #jrs news #taxes 56% MALE @BarackObama: Time to stop paying Big Oil twice-at the pump and on tax day. Tell Congress to end taxpayer giveaways to oil companies: http://OFA.BO/bNFHce 30% 70% OWING REFUND @billmaher: "TaxDay: Obama made 790k mostly from writing a book: Romney made 21 million. mostly from not paying taxes WHICH AGE BRACKETS @NotBillWalton: If Louisville loses, it's back to class. If Kentucky loses, it's back to their accountants to hide their booster TALKED TAXES THE MOST?" POPULAR 65+: 4% TWEETS** money before tax deadline. 55-64: 10% eIRSnews: Have you heard? The atax filing #deadline is April 17 this year. Listen to our podcast about it. http://go.usa.gov/Rmv IRS #taxes 45-54: 20% @Joan_Rivers: Tax Day is around the corner and I never seem to file my returns on time. Over the years. I've had more extensions than Beyonce. 35-44: 31% 25-34: 26% 24 21-24: 7% S. 18-20: 2% salesforce *Based on those profiles that have self-identified as being Male or Female. **Based on those profiles that have self-identified their Age. ***Based on Radian6 Insights ****Based on those profiles that have self-identified their City. radian6 © 2012 Radian6 www.radian6.com