Halloween Sales & Trends

HALLOWEEN SALES & TRENDS A Guide to Halloween For the E-Commerce Merchant by zippycart.com Halloween is the second most lucrative e-commerce holiday, second only to Christmas. Because of this, thousands of online merchants gear up each year to promote costumes, candy, decorations, and cards in the hopes that Halloween will start their Q4 holiday shopping season off with a bang, boo, and scream. As merchants prepare themselves for success, its important to know how far Halloween online spending has come and where it's expected to go. Halloween Over the Years 2007 58.7% In 2007, 58.7% of people surveyed planned on participating in Halloween. 2008 64.5% In 2008, the number of Halloween participants increased, which some suggest was due to the growing popularity of the Twilight Series - 2009 62.1% In 2009, worries about the economy lowered participation in Halloween from the previous year. This number is expected to hit 65% in 2010. Average Halloween Spending Per Person. 2007 $64.82 2008 $66.54 2009 $56.31 $5.07billion/yr $5.77billion/yr $4.75billion/yr Greeting Cards $250 Million ($3.02/person) What consumers are buying each Halloween Decorations $1.23 Billion ($14.54/person) Candy $1.52 Billion ($17.99/person) Costumes $1.75 Billion ($20.75/person) Halloween Spending by Age 18-24: $68.56/person 25-34: $68.89/person 35-44: $68.53/person 45-54: $54.59/person 55-64: $41.56/person 65+: $33.01/person Top 10 Search Terms for Halloween 1. halloween costumes 2. costumes 3. halloween costume 4. halloween ideas 5. halloween party 6. costumes for halloween 7. halloween costume ideas 8. halloween games 9. halloween costumes ideas 10. costume ideas Gender Demographics Percentage of men and women who participate in Halloween/year G5 Hand out candy Decorate Dress in Top 3 Ways People Celebrate Halloween costume 73% 51% 32% copyright 2010 ZippyCart.com source: Google Trends data on term "Halloween" National Retail Federation's Halloween Consumer Intentions and Actions Survey 2009 BOO! zippycart HALLOWEEN SALES & TRENDS A Guide to Halloween For the E-Commerce Merchant by zippycart.com Halloween is the second most lucrative e-commerce holiday, second only to Christmas. Because of this, thousands of online merchants gear up each year to promote costumes, candy, decorations, and cards in the hopes that Halloween will start their Q4 holiday shopping season off with a bang, boo, and scream. As merchants prepare themselves for success, its important to know how far Halloween online spending has come and where it's expected to go. Halloween Over the Years 2007 58.7% In 2007, 58.7% of people surveyed planned on participating in Halloween. 2008 64.5% In 2008, the number of Halloween participants increased, which some suggest was due to the growing popularity of the Twilight Series - 2009 62.1% In 2009, worries about the economy lowered participation in Halloween from the previous year. This number is expected to hit 65% in 2010. Average Halloween Spending Per Person. 2007 $64.82 2008 $66.54 2009 $56.31 $5.07billion/yr $5.77billion/yr $4.75billion/yr Greeting Cards $250 Million ($3.02/person) What consumers are buying each Halloween Decorations $1.23 Billion ($14.54/person) Candy $1.52 Billion ($17.99/person) Costumes $1.75 Billion ($20.75/person) Halloween Spending by Age 18-24: $68.56/person 25-34: $68.89/person 35-44: $68.53/person 45-54: $54.59/person 55-64: $41.56/person 65+: $33.01/person Top 10 Search Terms for Halloween 1. halloween costumes 2. costumes 3. halloween costume 4. halloween ideas 5. halloween party 6. costumes for halloween 7. halloween costume ideas 8. halloween games 9. halloween costumes ideas 10. costume ideas Gender Demographics Percentage of men and women who participate in Halloween/year G5 Hand out candy Decorate Dress in Top 3 Ways People Celebrate Halloween costume 73% 51% 32% copyright 2010 ZippyCart.com source: Google Trends data on term "Halloween" National Retail Federation's Halloween Consumer Intentions and Actions Survey 2009 BOO! zippycart HALLOWEEN SALES & TRENDS A Guide to Halloween For the E-Commerce Merchant by zippycart.com Halloween is the second most lucrative e-commerce holiday, second only to Christmas. Because of this, thousands of online merchants gear up each year to promote costumes, candy, decorations, and cards in the hopes that Halloween will start their Q4 holiday shopping season off with a bang, boo, and scream. As merchants prepare themselves for success, its important to know how far Halloween online spending has come and where it's expected to go. Halloween Over the Years 2007 58.7% In 2007, 58.7% of people surveyed planned on participating in Halloween. 2008 64.5% In 2008, the number of Halloween participants increased, which some suggest was due to the growing popularity of the Twilight Series - 2009 62.1% In 2009, worries about the economy lowered participation in Halloween from the previous year. This number is expected to hit 65% in 2010. Average Halloween Spending Per Person. 2007 $64.82 2008 $66.54 2009 $56.31 $5.07billion/yr $5.77billion/yr $4.75billion/yr Greeting Cards $250 Million ($3.02/person) What consumers are buying each Halloween Decorations $1.23 Billion ($14.54/person) Candy $1.52 Billion ($17.99/person) Costumes $1.75 Billion ($20.75/person) Halloween Spending by Age 18-24: $68.56/person 25-34: $68.89/person 35-44: $68.53/person 45-54: $54.59/person 55-64: $41.56/person 65+: $33.01/person Top 10 Search Terms for Halloween 1. halloween costumes 2. costumes 3. halloween costume 4. halloween ideas 5. halloween party 6. costumes for halloween 7. halloween costume ideas 8. halloween games 9. halloween costumes ideas 10. costume ideas Gender Demographics Percentage of men and women who participate in Halloween/year G5 Hand out candy Decorate Dress in Top 3 Ways People Celebrate Halloween costume 73% 51% 32% copyright 2010 ZippyCart.com source: Google Trends data on term "Halloween" National Retail Federation's Halloween Consumer Intentions and Actions Survey 2009 BOO! zippycart