Event Fundraising

Event Fundraising Peer-to-peer fundraising events like walks, runs and rides have become a staple for nonprofit fundraisers, often bringing in more revenue than any other fundraising campaign. This infographic breaks down some of the key metrics that event fundraisers can use to enhance coaching, recruiting and overall fundraising numbers. Event Types NON-COMPETITIVE COMPETITIVE ENDURANCE Walks or fun runs, participants are encouraged but not required to fundraise. Typically timed SK or 10K, usually a registration fee but no required fundraising minimum. Long-distance walks or rides, generally a higher registration fee and required fundraising minimum. More participants fundraise in endurance events, which often require a fundraising minimum, but non-competitive and competitive events can be great for growing your support base. Online Fundraising DONATE $ 19% 32% 68% NON-COMPETITIVE COMPETITIVE ENDURANCE Individuals vs. Teams Across the board, team participants out-fundraise individual participants. $52 $28 $611 $79 $79 $79 $49 $49 $49 $1091 $1091 $1091 NON-COMPETITIVE COMPETITIVE ENDURANCE The number of emails a participant sends directly correlates to the amount of money they raise. Email On average, a participant must send On average, team captains send out the most email of all. 5 emails to 1 donation NON-COMPETITIVE: 31 EMAILS COMPETITIVE: 25 EMAILS secure ENDURANCE: 98 EMAILS Returning Participants Returning participants fundraise more than new participants. Returning $171 Returning $944 New $851 Returning $81 Always reach out to past participants and invite them to return - offer discounted registration or contest entry for those who return early on. New $51 New $31 NON-COMPETITIVE COMPETITIVE ENDURANCE @convio To read more, download the Event Fundraising Benchmork Study Convio 2011 Peer-to-Peer convio MOVE PEOPLE" facebook.com/convioinc Benchmark Report at www.convio.com/p2pfundraising. convio.com