Ecommerce Opportunities in Russia

ECOMMERCE IN RUSSIA / PART 1: EXPLORING ECOMMERCE OPPORTUNITIES IN RUSSIA SEARCHLABORATORY Global Search Engine Marketing The opportunity Who's buying online? Social media and its role in Russian ecommerce success 34.5m Female 30 to 39 years old 61.4m internet users Average age of online consumer is 44 • 80m internet users by 2014 Households with Incomes >RUB 30K • 51% of the population online - significant opportunity for growth • 23% access the web via a mobile device • Ecommerce not restricted to the big cities П per month more likely to buy online users visit at least one social platform monthly Electronics and books are the most popular • Average of 10.4 hours a month spent on social media • VK.com is the most popular • Facebook increasingly popular • Twitter is linked up with Yandex Food is not a big ecommerce player Average purchase RUB 3,200 |1375009 • Those succeeding in ecommerce in Russia have strong social presence In 2012 Russia became the largest internet audience in Europe: Ecommerce: The importance of building trust y Kf France 43 Germany 52.4 Russia 61.4 Millions of unique internet users Trust is lower than in other major ecommerce The ecommerce market markets thanks to some historical issues: Online shoppers have been sent fake or used items, don't receive goods or the product is poor quality. • Cash-on-delivery is the main method of paying • Credit / debit cards are mistrusted but used more in big cities • Money.Yandex or WebMoney are popular payment gateways The future of the Russian ecommerce market Russia is an INTERNET GIANT Cash: 69% More than 4 million Card on dellvery: 4% ecommerce orders Card online: 10% per day that's waking up.. Electronic money: 5% • Ecommerce market to be worth £19.3bn in 2014, rising to £23.2bn in 2015 • Yandex is the key to selling online in Russia • To sell online in Russia, you must understand how Russlans search Offline / prepalid: 10% • Pavment and trust are two major challenges to • Forelgn online purchases totalled $1bn in 2011 • 6% of internet users have already bought from forelgn ecommerce sites • 10 purchases per year • Yandex is the most popular search engine by far Other: 2% Russian ecommerce • Russian ecommerce is -10 years behind the UK • Russian ecommerce set to grow to - $36bn by 2015 and is the most popular for comparison shopping in Russia This is just the tip of the loeberg... there is huge growth opportunity in Russia • Courier service is a popular alternative to the national mail • National mall has a reputation for being slow • Many retailers still operate complex exchange policies which put off consumers • Food is not big in ecommerce Check out part two of this infographic for more information on Yandex and how search works in Russia >>> For more information on trading online in Russia contact us: Sources: T: +44 113 212 1211 or +44 207 147 9980 E: [email protected] FOM (Public Opinion Foundation) release March 2012 Internet World Stats.com Twitter: @searchlabs www.slideshare.net/SearchLaboratory W: www.searchlaboratory.com