The Death of Printed Coupons

The nn Deatho 20% OFF! YOUR NEXT PURCHASE OPrinted Coupons (and the rise of dightal coupons) OFF THIS NFOGRAPH %0 A rough economy and the advent of mobile phones has reversed a 14 year decline in coupon redemption in the United States. But wait, there's more to it than that Global Recession 7.7 2.6 3.3 BILLION BILLION BILLION Amount of coupons redeemed 3.2 BILLION 1992 1993 1994 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Consumers saved $3.7 billion using coupons in 2010 Every hour spent couponing in 2011 is worth an estimated $100 As newspaper readership continues to decline and more consumers are looking online for savings, digital coupons are gaining significant momentum 13.1million Of the 45 million American online coupon users in 2009, almost one third (13.1 million) did not clip coupons from their Sunday newspaper 45million coupon 88.2 million users U.S. adults will redeem an online coupon or code for use either online or offline at least once in 2011 Average newspaper circulation is down Smartphone proliferation is growing by Online redemption rate Newspaper redemption rate 4.5% 68% 13% 1% NEWS HEWS While newspaper inserts are still the primary method of coupon distribution (89%) and redemption (53%), internet redemption has skyrocketed, rising 263% in 2009. Source: NCH Marketing 263% 69% 48% 51% 31% 39% 36% 30% 27% Free-standing Insert Shelf Pad Digital Promotions Direct Mal Electronic Checkout In Store Advertisement Instant Redeemable Internet Magazine By 2013, 96.8 million adults will redeem an online coupon. Source: eMarketer.com 96.8 Adult online coupon users 88.2 92.5 83.6 77.4 (MILLIONS) 46% 47% 48% 49% 44% % of internet users 2009 2010 2011 2012 2013 Sources r.com onh.com www.nchmarketing.com www.emarketing.com www.thesproutihout.com www.quorA.com www.businesswire.com Promotional Codes Design by www.richardscottdesign.co.uk www.acquisitionengine.com The UK's Number 1 Promotional Codes Website The nn Deatho 20% OFF! YOUR NEXT PURCHASE OPrinted Coupons (and the rise of dightal coupons) OFF THIS NFOGRAPH %0 A rough economy and the advent of mobile phones has reversed a 14 year decline in coupon redemption in the United States. But wait, there's more to it than that Global Recession 7.7 2.6 3.3 BILLION BILLION BILLION Amount of coupons redeemed 3.2 BILLION 1992 1993 1994 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Consumers saved $3.7 billion using coupons in 2010 Every hour spent couponing in 2011 is worth an estimated $100 As newspaper readership continues to decline and more consumers are looking online for savings, digital coupons are gaining significant momentum 13.1million Of the 45 million American online coupon users in 2009, almost one third (13.1 million) did not clip coupons from their Sunday newspaper 45million coupon 88.2 million users U.S. adults will redeem an online coupon or code for use either online or offline at least once in 2011 Average newspaper circulation is down Smartphone proliferation is growing by Online redemption rate Newspaper redemption rate 4.5% 68% 13% 1% NEWS HEWS While newspaper inserts are still the primary method of coupon distribution (89%) and redemption (53%), internet redemption has skyrocketed, rising 263% in 2009. Source: NCH Marketing 263% 69% 48% 51% 31% 39% 36% 30% 27% Free-standing Insert Shelf Pad Digital Promotions Direct Mal Electronic Checkout In Store Advertisement Instant Redeemable Internet Magazine By 2013, 96.8 million adults will redeem an online coupon. Source: eMarketer.com 96.8 Adult online coupon users 88.2 92.5 83.6 77.4 (MILLIONS) 46% 47% 48% 49% 44% % of internet users 2009 2010 2011 2012 2013 Sources r.com onh.com www.nchmarketing.com www.emarketing.com www.thesproutihout.com www.quorA.com www.businesswire.com Promotional Codes Design by www.richardscottdesign.co.uk www.acquisitionengine.com The UK's Number 1 Promotional Codes Website The nn Deatho 20% OFF! YOUR NEXT PURCHASE OPrinted Coupons (and the rise of dightal coupons) OFF THIS NFOGRAPH %0 A rough economy and the advent of mobile phones has reversed a 14 year decline in coupon redemption in the United States. But wait, there's more to it than that Global Recession 7.7 2.6 3.3 BILLION BILLION BILLION Amount of coupons redeemed 3.2 BILLION 1992 1993 1994 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Consumers saved $3.7 billion using coupons in 2010 Every hour spent couponing in 2011 is worth an estimated $100 As newspaper readership continues to decline and more consumers are looking online for savings, digital coupons are gaining significant momentum 13.1million Of the 45 million American online coupon users in 2009, almost one third (13.1 million) did not clip coupons from their Sunday newspaper 45million coupon 88.2 million users U.S. adults will redeem an online coupon or code for use either online or offline at least once in 2011 Average newspaper circulation is down Smartphone proliferation is growing by Online redemption rate Newspaper redemption rate 4.5% 68% 13% 1% NEWS HEWS While newspaper inserts are still the primary method of coupon distribution (89%) and redemption (53%), internet redemption has skyrocketed, rising 263% in 2009. Source: NCH Marketing 263% 69% 48% 51% 31% 39% 36% 30% 27% Free-standing Insert Shelf Pad Digital Promotions Direct Mal Electronic Checkout In Store Advertisement Instant Redeemable Internet Magazine By 2013, 96.8 million adults will redeem an online coupon. Source: eMarketer.com 96.8 Adult online coupon users 88.2 92.5 83.6 77.4 (MILLIONS) 46% 47% 48% 49% 44% % of internet users 2009 2010 2011 2012 2013 Sources r.com onh.com www.nchmarketing.com www.emarketing.com www.thesproutihout.com www.quorA.com www.businesswire.com Promotional Codes Design by www.richardscottdesign.co.uk www.acquisitionengine.com The UK's Number 1 Promotional Codes Website The nn Deatho 20% OFF! YOUR NEXT PURCHASE OPrinted Coupons (and the rise of dightal coupons) OFF THIS NFOGRAPH %0 A rough economy and the advent of mobile phones has reversed a 14 year decline in coupon redemption in the United States. But wait, there's more to it than that Global Recession 7.7 2.6 3.3 BILLION BILLION BILLION Amount of coupons redeemed 3.2 BILLION 1992 1993 1994 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Consumers saved $3.7 billion using coupons in 2010 Every hour spent couponing in 2011 is worth an estimated $100 As newspaper readership continues to decline and more consumers are looking online for savings, digital coupons are gaining significant momentum 13.1million Of the 45 million American online coupon users in 2009, almost one third (13.1 million) did not clip coupons from their Sunday newspaper 45million coupon 88.2 million users U.S. adults will redeem an online coupon or code for use either online or offline at least once in 2011 Average newspaper circulation is down Smartphone proliferation is growing by Online redemption rate Newspaper redemption rate 4.5% 68% 13% 1% NEWS HEWS While newspaper inserts are still the primary method of coupon distribution (89%) and redemption (53%), internet redemption has skyrocketed, rising 263% in 2009. Source: NCH Marketing 263% 69% 48% 51% 31% 39% 36% 30% 27% Free-standing Insert Shelf Pad Digital Promotions Direct Mal Electronic Checkout In Store Advertisement Instant Redeemable Internet Magazine By 2013, 96.8 million adults will redeem an online coupon. Source: eMarketer.com 96.8 Adult online coupon users 88.2 92.5 83.6 77.4 (MILLIONS) 46% 47% 48% 49% 44% % of internet users 2009 2010 2011 2012 2013 Sources r.com onh.com www.nchmarketing.com www.emarketing.com www.thesproutihout.com www.quorA.com www.businesswire.com Promotional Codes Design by www.richardscottdesign.co.uk www.acquisitionengine.com The UK's Number 1 Promotional Codes Website The nn Deatho 20% OFF! YOUR NEXT PURCHASE OPrinted Coupons (and the rise of dightal coupons) OFF THIS NFOGRAPH %0 A rough economy and the advent of mobile phones has reversed a 14 year decline in coupon redemption in the United States. But wait, there's more to it than that Global Recession 7.7 2.6 3.3 BILLION BILLION BILLION Amount of coupons redeemed 3.2 BILLION 1992 1993 1994 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Consumers saved $3.7 billion using coupons in 2010 Every hour spent couponing in 2011 is worth an estimated $100 As newspaper readership continues to decline and more consumers are looking online for savings, digital coupons are gaining significant momentum 13.1million Of the 45 million American online coupon users in 2009, almost one third (13.1 million) did not clip coupons from their Sunday newspaper 45million coupon 88.2 million users U.S. adults will redeem an online coupon or code for use either online or offline at least once in 2011 Average newspaper circulation is down Smartphone proliferation is growing by Online redemption rate Newspaper redemption rate 4.5% 68% 13% 1% NEWS HEWS While newspaper inserts are still the primary method of coupon distribution (89%) and redemption (53%), internet redemption has skyrocketed, rising 263% in 2009. Source: NCH Marketing 263% 69% 48% 51% 31% 39% 36% 30% 27% Free-standing Insert Shelf Pad Digital Promotions Direct Mal Electronic Checkout In Store Advertisement Instant Redeemable Internet Magazine By 2013, 96.8 million adults will redeem an online coupon. Source: eMarketer.com 96.8 Adult online coupon users 88.2 92.5 83.6 77.4 (MILLIONS) 46% 47% 48% 49% 44% % of internet users 2009 2010 2011 2012 2013 Sources r.com onh.com www.nchmarketing.com www.emarketing.com www.thesproutihout.com www.quorA.com www.businesswire.com Promotional Codes Design by www.richardscottdesign.co.uk www.acquisitionengine.com The UK's Number 1 Promotional Codes Website