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Transcribed

From Cotton to Consumer

FROM COTTON T CONSUMER THE MAKING OF A DESIGNER T-SHIRT AT EVERLANE, so how much does it really take to produce a we want our customers to know that a beautiful t-shirt does not have to cost $60. designer t-shirt and how is it sold in stores? PRODUCTION COSTS 7.5% DYEING STEPS TO MAKE A T-SHIRT 1. Cotton $2.75 $0.35 2. Cutting 3. Sewing 4. Dyeing 20% SEWING $1.35 $0.50 5. Finishing $1.25 41% 6. Transport $0.50 7.5% TRANSPORT соттON Total Cost $6.70 18.7% FINISHING CUTTING $$$TYPICAL MARK-UPS $$$ 10x $$$ $$$ $4 $$$ $6.70 $20.00 $60.00 PRODUCTION TO BRAND BRAND TO RETAILER RETAILER TO YOU! The cost of sewing, transport, etc. to produce the t-shirts sent to the brand to sell. The retailer sells that $7 shirt for $60 to the you to cover the costs of retail stores. The brand sells it to the retailer for a 3X markup to make profit off the luxury shirts. designed by EVERLANE All costs are estimates based off our own experience and information from vendors we've worked with. %24

From Cotton to Consumer

shared by lesliecheng on Jun 05
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Economy
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