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Car Brand Perception Survey 2014 Statistics

Car-Brand Perception Survey 2014 Which factors were important to consumers when buying from a specific brand? QUALITY The top factor for car buyers remains quality, scoring 90 points this year and last. What has changed is the number of brands that are distinguished by this attribute. In 2013, we had four brands show a clear advantage; this year, there are six that stand out from the herd, including Cadillac in sixth place. These are the top five brands that car owners consider the best in this category: Ford Toyota Mercedes-Benz Ford Chevrolet Honda 23% 21% 19% 19% 19% SAFETY The real news this year is the ascension of Subaru. This modest-scale automaker has made big news over the last year with its "good" crash-test performance, among other accomplishments. All its models, except for the aged Tribeca, have earned coveted Top Safety Pick+ status from the Insurance Institute for Highway Safety (IIHS). Other brands have largely held their own position year over year. It will be a challenge for automakers to close the gap with Volvo, but Subaru demonstrates that it is possible with consistent performance across a model range. These are the top five brands that car owners consider the best in this category: Ford VOLVO Volvo Subaru Toyota Ford Honda 60% 30% 19% 17% 16% PERFORMANCE That performance is even a top car-buying factor means the tough economy can't keep down driving enthusiasm. Of course, the definition of performance has evolved over time to mean much more than raw power. When it comes to exotic performance, Lamborghini edged out Ferrari this year, probably aided by its recent poster-worthy new cars and concepts. The top 10 here rounds out with Toyota, Ferrari, Porsche, Dodge, and Subaru - all brands with a compelling performance story to tell. These are the top five brands that car owners consider the best in this category: M LAMBORGHINI Ford Chevrolet BMW Ford Audi Lamborghini 22% 20% 18% 17% 16% VALUE Consumers remain value conscious, looking to get the most for their money. With cars, that means looking beyond the purchase price to what the vehicle delivers for that cash. Here, we see consistent year-over-year rankings, with the same five automakers topping the chart. These are the top five brands that car owners consider the best in this category: Ford KIA Toyota Honda Ford Kia Chevrolet 25% 21% 20% 18% 16% DESIGN Notably less important than the factors covered above, design/style still plays a vital role in driving car purchases. Truly a subjective measure, design continues to be led by the prestige brands. Clearly, their stylists are doing their jobs and making a sizable impression. But, their lead is slight and vulnerable to the fickle tides of public tastes. We've seen mainstream brands be increasingly daring in recent years, and several have invested in upscale exterior dressing, such as extensive chrome trim and LED lights, to grab attention. These are the top five brands that car owners consider the best in this category: BMW Cadillac Audi Mercedes-Benz Chevrolet 20% 20% 20% 20% 18% TECHNOLOGY The least important car-buyer factor rated in this survey, technology/innovation, is still a significant consideration for many consumers. Automakers are racing to offer the latest, greatest infotainment and advanced safety features. The other top brands all have focused on consumer-facing technology, though with mixed results. The much-ballyhooed infotainment systems from these brands all leave something to be desired. These are the top five brands that car owners consider the best in this category: M TESLA) Ford Tesla Mercedes-Benz Toyota Ford BMW 20% 20% 20% 20% 18% Best and worst in brand perception The chart below shows the overall scores for the top and bottom 10 brands, according to the 2014 Car-Brand Perception Survey conducted by the Consumer Reports National Research Centre Top ten brands and with each overall score. Toyota Ford Ford Honda Chevrolet Tesla Motors Subaru Mercedes-Benz Volvo VOLVO Cadillac BMW 50 100 150 Worst ten brands and with each overall score. Land Rover EAND- ROVER Maserati Jaguar Rolls-Royce Scion JAGUAR R Ram Mini (MINI Mitsubishi Infiniti Jeep Jeep 10 15 20 25 Sources: http://www.consumerreports.org/cro/2014/02/2014-car-brand-perception-survey/index.htm http://www.rankingthebrands.com/The-Brand-Rankings.aspx?rankinglD=180 Created by Stanley R Harris Ltd http://www.stanley-r-harris.co.uk ---- O

Car Brand Perception Survey 2014 Statistics

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Take a look at the consumer reports survey carried out to find out which brands have topped the rankings this year. Statistics include scores for the overall brand perception and important factors in ...

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