A Break-Down of Back-to-School Spending in 2014

BACK-TO-SCHOOL SPENDING Back-to-school is a big deal, but just how big is it? The National Retail Federation released its 2014 Back-to-School Survey revealing eye-opening stats about who, what, when, where, why and Vertical response how people will spend $74.9 billion for back-to-school. A DELUXE COMPANY Here's a breakdown of the second largest shopping season of the year - Take notes! PEOPLE WILL SPEND $74.3 Billion ON BACK-TO-SCHOOL IN 2014 HoW MUCH WILL PEOPLE SPEND ON ITEMS? $21.291 Billion Electronics College gear, dorm items, food, $20.15 personal care & gift cards Billion A Clothing & Accessories $16.503 Billion $9.036 Billion Shoes School $7.962 Billion Supplies WHERE WILL PEOPLE SHOP? 64.4% - discount 42% - office supply E 20.5% - drug stores stores stores B 59.1% - favorite department D 38.2% - online F 17.4% - local businesses store C. PONS How WILL PEOPLE SHOP? 19.6% will shop online 37% will research to save money school items on their smartphones SALE 46% 22% will shop for - sales more Coupon will purchase school items often on their smartphones 26.6% 45% of tablet owners will will use coupons more research products on their tablet than last year 31.4% will purchase on a tablet WHEN WILL PEOPLE SHOP? School starts 2 1 After school starts months month weeks week 22.5% will start shopping 2 months before school starts 3.4% 44.5% 25.4% 4.3% WHO WILL SHOP THE MOST? 25-34 year-olds Pre-teens Teenagers Men will spend he highes will spend will spend will be $822 Spending $754 of their money from last 7money ge group each each EXTRA CREDIT: 25.6% will use 81.1% last year's of American items school shoppers say their shopping plans are affected by the economy More families will buy store brand/generic items for school Source: NRF's 2014 Back-to-School Survey conducted by Prosper Insights & Analytics: https://nrf.com/media/press-releases/demand-clothing-supplies-electronics-drives-schoolcollege-spending Verticalresponse A DELUXE COMPANY Reк up 12% of their