Black Friday Mayhem

BLACK FRIDAY & SALE CYBER MONDAY MAYHEM 90% Check out a graph of Black Friday and all the ways it affected our lives - from crime to caffeine! * Timeframes are as follows: average number of mentions is based upon the week prior to Black Friday, November 19 - 24; Black Friday includes 24 hour period of November 25, Cyber Monday is the 24 hour period of November 28. 9 Online Retail 28,532 In-Store Retail Pre-Holiday Average 33,898 Black Friday 24% Pre-Holiday Average Cyber Monday 20% Black Friday 245% Cyber Monday 31% Caffeine $ Money 32,714 33,550 Pre-Holiday Average Pre-Holiday Average Black Friday 78% Black Friday 76% Cyber Monday 50% Cyber Monday 61% 8 Transit Crime 67,206 Pre-Holiday Average 27,321 Pre-Holiday Average Black Friday 68% Cyber Monday 42% Black Friday 60% Cyber Monday 55% * AVG represents the Pre-Holiday daily average, BF represents the percent increase on Black Friday, and CM represents the percent increase on Cyber Monday. Mentions include data from Twitter, Facebook Pages, Blogs, and Videos. E Online Retailers Offline Retailers AVG BF CM AVG BF CM amazon.com 15,828 O TARGET 7% 53% 7,132 198% 72% Etsy Walmart >* 6,025 90% -63% 10,695 217% 37% etY 6,352 26% 18% 7,033 294% 34% Caffeine S Money AVG BF CM AVG BF CM STARBUCKS 9,426 85% 45% Bank 15,055 65% 54% Red Bull 6,073 97% 52% Credit Card 11,218 77% 68% Exhausted 5,148 119% 60% Check Out 3,797 131% 92% 8 Transit Crime AVG BF CM AVG BF CM Parking Lot 1,999 167% 35% Break In 6,263 75% 72% Parking Ticket 7,205 63% 37% Crime 6,833 31% 30% Traffic 864 70% 60% Theft 2,343 33% 21% viralheat www.viralheat.com