A Black Friday Infographic: A Deep Look at Shopping Data

0000 BLACK FRIDAY by datapine $52,4 $59,1 $57,4 BILLION BILLION BILLION Total spent on Black Friday in 2011 Total spent on Black Friday in 2012 Total spent on Black Friday in 2013 Annual number of Black Friday consumers 307,000,000 $365 $398 $423 $407.23 Avg. Spent Per Person in 2012 Avg. Spent Per Person in 2013 Avg. Spent Per Avg. Spent Per Person in 2010 Person 2011 12 $194 23% Avg. consumer internet spending on Black Friday. Percent of Black Friday retail shoppers who camped out at a store (arriving at midnight or before). CYBER MONDAY 9 out of 10 Americans said they didn't plan to spend Thanksgiving hunting for bargains, while 7 percent said they planned to visit stores on Thanksgiving Day. x 1.74 18.2% 74% increase 2012 2013 Cyber Monday 2013 was the biggest online shopping day in history, with 18.2% increase in online sales compared to Cyber Monday 2012. Revenue from Cyber Monday has grown by 74% over the past four years. 80% SEARCH Almost 40% of e-commerc One in three purchases on Cyber Monday was done on mobile devices. 80% of mobile sales were completed on an Apple device. sales originated through organic search (24%) and paid search (15%). Sources http://www.statisticbrain.com/black-friday-yearly-spending/ http://www.forbes.com/sites/gilpress/2013/12/03/biggest-c ber-monday-in-history-up-18-2-google-ap ple-dominate/ http://www.nytimes.com/2014/11/15/business/some-retail- ers-are-promoting-their-decision-to-remain-closed-on-thanksgiving.html 1/3