The Age of Contentment: Why 35 is the Time of Our Lives

THE AGE OF O NTEN T MENT 35 Why 35 Is the Time of Our Lives When we're young we want to be older, and when we're old we want to be younger. But what's the best age to be? According to surveyed Brits, it's 35 years old. Here's a glimpse of why and how life at 35 is so sweet. THE PRIME OF LIFE The Best Age to Be Most older adults will remember their glory days, while young adults will look forward to the golden years ahead. On average, the best age to be is 35. "The Best Age to Be" As Decided By Different Age Groups 27 30 33 35 39 44 18-24 25-34 35-44 45-54 55-64 65+ The Financial Pieture at Money might be one reason why people say 35 is the best age. People ages 35-44 typically have significantly greater monthly and annual the Age of Contentment gross household income compared to all age groups as a whole. Average Desired Additional MONTHLY INCOME Average Average MONTHLY ANNUAL Household Ineome Gross Household Income to Feel Financially Secure 35-44 £2,091 ALL AGES £1,891 35-44 £33,426 35-44 £596 ALL AGES £29,896 ALL AGES £411 WHAT'S IMPORTANT IN THE AGE OF CONTENTMENT Shifting Values Throughout Life adults, financial stability is most important to people when they're 35. As we get older, our priorities and values change. While career is more important to younger adults and health is more important to older 100% 81% Age group that values each element the most FAMILY 73% HEALTH 50% FINANCIAL STABILITY 45% 45% 38% CAREER 18-24 25-34 35-44 45-54 55-64 65+ Figures represent per cent of each age group that value each element. Top Values in the Prime of Life Adults ages 35-44 say financial stability is important to them, but it's not the most important concern. Family and health take top spots among the 35-year-old's values. TOP VALUES (35-44) 1. 2. 3. 75% 52% 45% 19% FAMILY HEALTH FINANCIAL STABILITY CAREER Figures represent per cent people aged 35-44 who value each element. FINANCIAL STABILITY NOW OR LATER? Preparedness Disconnect Though financial stability is important to people around the age of not many Brits are taking the steps needed to protect their family's economic future. of people age 35-49 hold a life insurance policy. of Brits are aware of 97% 51% BUT ONLY life insurance. More Pressing Concerns Top worries for someone in the 35-44 age group include more immediate financial issues-one possible reason not many have life insurance. Though for people who value financial stability, a policy could be key. TOP WORRIES (35-44) 1 Cost of Running the Home Personal or Family Health Making Ends Meet SOURCES: AVIVA, SCOTTISH WIDOWS Confused.com