Why Businesses Need Responsive Websites

Rise and Reach of Mobile Friendly Websites Accessing a website through a mobile phone used to be a luxurious commodity with little significance. Today it is a mandatory requirement for a business to succeed. With more and more consumers surfing the web on the go on their smart phones and tablets, there is an emerging need to create mobile friendly websites. Our analysis outlines the needs and reach of mobile friendly websites for small businesses. 1 of every 4 mobile users access the web from their phone at least once a day 27% of the world's mobile phone users use Smartphone 4 out of 5 Smartphone users in US use their phone to help with Shopping 8% of website traffic comes from Smartphone and Tablet users There has been a 400% growth in mobile searches over the past year Mobile Users Worldwide 19% 30% 23% 70% 50% 59% 32% 44% 57% United Kingdom • Egypt O Thailand Russia Nigeria O Indonesia • China South Africa O India O USA Mobile Users Demographics by Age & Gender Smartphone users who have made a purchase on their Phone 71% 67% 14 % 54% 44% 44% Male Female Age 55+ 45 - 54 34 - 44 24 - 34 18 - 24 Estimated Consumer Purchase Power 29% 35% 39% 41% 43% Mobile E-commerce Growth & Forecast (in us dollars) $6 billion 2011 $10 billion 2012 $14 billion 2013 $19 billion 2014 $25 billion 2015 $31 billion 2016 The Purchase Power of Users Research shows that a mobile-optimized website is likely to receive twice the traffic of a non mobile-optimized website. 9out of 1O Mobile users are Mobile friendly sites can improve consumer engagement up to likely to purchase from a Mobile Friendly site in85% 59% -of Users visited a Business via Mobile Search 36% out of which this many made- a Purchase 29%u 74% of Smartphone users users are open to scanning a mobile tag to get have purchased a product online via a Mobile Website coupons Over 51% of Mobile Users prefer to Purchase a Product from the Comfort of their Homes Mobile Web Presence of Small Businesses 14% 60% Own a Website Designed Specifically for Mobiles Have a Mobile Friendly Website Have a Website Not Opti- mized for Mobiles Recent studies show that ROI for search campaigns are higher on Smartphones and Tablets as compared to PC. Mobile optimized websites will boost customer engagement, leading to increased sales and improved traffic. If you have not optimized your website for mobile devices just yet, it's time to do so now! Sources: Yahoo.com Web.com Compiled by MarketWatch.com SearchEngineland.com Logo Snap SmallBusinessMobileSurvey.com by Guru Corporation Graphic & Web Design Services 2013 2012 2014 2011