What’s On The Mind Of The Engineer: Top 5 Marketing Myths

Mind of The Engineer Top 5 MarketingNTHS These top 5 misconceptions will help you better understand how to market to engineers. If you think any of these statements are true, well, stop. And, by the way, we didn't make this up for fun; this data comes straight from 2,623 horses' mouths. <3 Solving Problems MYTH 91% of engineers stated that the best part of their job is solving a problem that hasn't been solved before. Help them find the solution they're looking for, thereby establishing yourself as a thought leader. Added bonus: you're helping someone learn. They're In It For The Ca$h Show MYTH # Me The Money! They 74% Of engineers surveyed, 74% indicated that they use social media more frequently than they did three years ago. Don't wait to get serious about social until it's too late. Hate Social Media 23% MY Hermits The majority of engineers work on a design team; not on solutions by themselves. 46% of engineers surveyed indicated that they are a part of a design team, with an additional 31% indicating that they are a leader of a team. 31% Team Leaders They Like To Work 46% Work On Alone A Team MYTH # 17% 17% of senior level engineers surveyed stated that keeping their skills up to date is the Challenge: biggest challenge, compared to 6% of senior Too Many engineers who stated that an increasing number of projects was their biggest challenge. Biggest 6% Responded that keeping their skills up to date is their biggest challenge Projects Responded that too many projects is their biggest challenge MYTH # What You Think Engineers Are Interested In It's not all Star Trek and Rubik's cubes; engineers identify themselves as having a wide range of interests, and feel as though they are portrayed as having a narrow range. Stop throwing everyone in the nerd bucket. They R All N3rdz lol What Engineers Are Interested In To download the summary of the Mind of The Engineer Study, visit http://createyournextcustomer.techweb.com/2013/09/12/mind-of-the-engineer-infographic/ Source: UBM Tech Mind of The Engineer Study, 2012