Web Performance: Speed = Money

THE IMPORTANCE OF WEB PERFORMANCE The majority of American are sald to walt in line for no longer than 15 minutes. However, on the web 1 out of 4 customers will abandon a webpage that takes more than 4 seconds to load. Amazon Means Business a The average response time for 14 industry-leading mobile retail sites was 4.73 seconds. Amazon led the industry with 2.85 seconds. a Amazon states that for every 100ms of latency, they lose 1% of their sales. a A 1-second increase in Amazon's page load time would annually cost $1.6 billion in sales. To Optimize or Not to Optimize? Walmart For every 1 second of improvement they experienced up tó a 2% increase in conversions. Save money. Llve better. When Wal-Mart found out they were not the fastest retail site on the internet, compared to Amazon, they have decided to overhaul their site speed. As a result: Walmart For every 100 ms of improvement, they grew incremental revenue by up to 1% O TARGET The line had created enormous interest among fashion editors and regular Target shoppers alike. A few years ago,Target started selling the Italian brand Missoni, priced at a fraction of what Missoni usually costs. And it brought down all of Target.com. Target lost $464,000 in just 150 minutes of downtime during its Missoni launch. User Experience The rise of poor web performance cạn be attributed to an increasing amount of resources requested to accommodate greater website complexity and size. Nonetheless, today's shoppers demand a fast, engaging and secure online shopping environment when searching the web. The average shopper 1 out of 4 online expects webpages to shoppers wil| quick page loads are load in 2 seconds or abandon their shopping cart if pages are too slow. 1 out of 3 dissatisfied shoppers will visit a competitor's site. 52% of online shoppers say that important for their loyalty to a site. less. Expectation Vs Reality Google Google aimed to provide users with the best experience when searching the web. More results per page translated to speed a 20% drop in traffic. The download Google asked users if they'd like rolled out the 10 or 30 results per page. Hands down, web users wanted 30 results When Google changes it backfired. difference? Half second. per page. Download this free ebook. http://loadstorm.com/web-performance-optimization/ Web Performance Optimization 120 140 80 km/h 160 60 180 40 200 Key Caching Strategies 20 220 web performance optimization LoadStorm CLOUD LOAD TESTING TOOL