Video on Internet study

INTERNET VIDEO VIEWERSHIP VIDEO ACCESS unique viewers Hours Watched Videos Watched – 100 million 12.8 m 10.6 m MAY 2012 (72% POP) (61% POP) +20% MAY 2013 +93% 95.7 m 182.4 m +91% WHO'S WATCHING The VIEWING AUDIENCE Everage VIEWING AUDIENCE Viewer MALE FEMALE Watches HOURS SPENT BY EACH VIEWER CROSS PLATFORM VIEWERS SKEW SIGNIFICANTLY YOUNGER 25 MALE FEMALE 7% 11% 4% 2% 100 15 80 15 26% 67% 60 10 40 20 TV ONLY VIEWERS CROSS PLATFORM VIEWERS 15-34 35-44 50+ 15-24 25-34 35-44 45-54 55-64 ONLINE ONLY VIEWERS AGE AGE SPENT HOURS IN MINS BRAND AWARENES AND ENGAGEMENT Viewing time is tracking upward as long-form TV content moves online `79% +92% Viewers Watching social videos at home 10000 8000 10% Online Video minutes in 1 year 6000 4000 Increase in unique viewers 15% Viewers Watching Product/service videos 2000 INFOGRAPHICS DEVELOPED BY VIDEO EXPLAINERS WWW.VIDEOEXPLAINERS.COM | [email protected] VideoExplainers SOURCE : COMSCRORE MEDIA MATRIX, MARKETINGMAG.COM.AU MINUTES PER YEAR HOURS