US Hispanics Go Digital

US Hispanics Go Digital 2011 US HISPANIC INTERNET USER ВЕНAVIOR HISPANICS OUTPACE NON-HISPANICS IN THE USE AND ADOPTION OF THE INTERNET. $77K 36 YEARS OLD MEDIAN HISP US ONLINE HOUSEHOLD INCOME NON-HISP = 100 INDEX 32 MUSIC 145 27 JOB SEARCH 27 MOVIE INF0. 25 INSTANT MESSAGING (IM) 142 59% 41% 123 MEXICAN HAVE AT LEAST 139 1 YR. OF COLLEGE 25 WATCH VIDEOS/TV/MOVIES 23 MESSAGE BOARDS 23 SPORTS 22 PHOTO SHARING 12 VIDEO GAMES 7 ONLINE GAMBLING 139 50% FEMALE 177 50% MALE 128 80% SPEAK SPANISH AT HOME 64% HAVE CHILDREN 122 165 1 290 51% "THE INTERNET HAS BECOME A NEW WAY MARRIED HOUSEHOLD SIZE FOR ME TO SOCIALIZE" 29% HISPANICS FACEBOOK 48% HAVE SOCIAL PROFILE HISPANICS OUTPACE NON-HISPANICS IN THE USE AND ADOPTION OF SOCIALIZING IN THE INTERNET. 30 MILLION HISPANICS ARE MORE ENGAGED ACROSS ALL PARTS OF MILLION 2,303,360 THE SOCIAL TECHNOGRAPHICS LADDER US ONLINE TOTAL US HISPANICS ONLINE IN 2010 HISP TOTAL USERS IN 1.5 U.S. WHO USE HISP NON-HISP = 100 INDEX FACEBOOK 19 MILLION SPANISH PREFERRED & BILINGUALS 47 CREATORS 41 CRITICS 27 COLLECTORS 50 JOINERS 75 SPECTATORS 16 INACTIVES IN SPANISH 263 11 MILLION ENGLISH PREFERRED 249 0.5 296 147 153 13 17 24 35 45 55+ AGE 39 SOURCES: IAB, PEW RESEARCH CENTER, COMSCORE, FACEBOOK.COM, & EMARKETER INFOGRAPHIC CREATED BY Detour