Typical Web analyst profile

A STUDY ON THE USE OF THE AT INTERNET SOLUTION 2012 STUDY CARRIED OUT ON 15,000 USERS OF AT INTERNET'S PROFESSIONAL SOLUTIONS Typical web analyst profile AT INTERNET An average of 9.6 page viewS Alverage consultation duration of 18 minutes per visit When do analysts log-on to their solution? 8.7% 7.9% 8.1% 10.0% 9.7% 20.5% 8.0% 8.0% 8.8% 8.1% 8.2% 19.4% 19.4% 6.8% 7.7% 18.6% 16.7% February March 2.5% 2.9% January August Monday October Tuesday Wednesday Thursday Monthly distribution of 2012 traffic (visits) Friday Saturday Sunday Daily distribution 2012 (visits) a.25 104 0.20 9.7 9.7 9.5 9.3 6.1 6.4 .00 Hourly distribution 2012 (visits) Monday Tuesday Wednesday Thursday Friday Saturday Sunday Page views/visits 2012 (visits) How many times do users log in to their accounts during the day? ll Which periods are analysed? 5 or more daily visits 244% 1 daily visit 27.3% *Day 33,5% Month 23.0% 4 daily visits 12.7% Real time 17.3% Custom 12.5% 2 daily visits 3 daily visits 15.8% 19.8% Week 6.5% Visit frequency 2012 (visits) Top 5 periods 2012 (page loads) *Day is the default period What are the "top-performing" analyses? Dashboard* Pages 15.7% Chapters 11.1% 5.9% Traffic sources 4.0% Site traffic 3.3% Overview 1.7% Dashboard* Mobile edition 1.5% New report 1.4% Unique visitors 1.3% Support centre 1.3% Top 10 Pages 2012 (page loads) *The dashboard is the default entry page Which equipment is used? Microsoft 84.7% Mozilla Firefox Apple 14.1% Google Chrome 51.7% Linux 1.0% 26.3% Internet Explorer 17.5% Google 0.2% Safari 4.0% Opera 0.2% Top 4 Operating systems 2012 (visits) Top 5 Browsers 2012 (visits) Vs Comparing the analysts France Germany 8.1% 8.0% 8.8% 9.0% 8.1% 7.8% 10.3% 9.8% 8.0% 8.1% 7.9% 8.0% 8.4% 7.5% 8.4% 8.6% 8.9% 8.9% 8.1% 8.8% 9.3% 7.9% 6.0% 7.3% January March February August February March October November January August September Monthly distribution of traffic 2012 (visits) November December Monthly distribution of traffic 2012 (visits) .30 0.30 0.15S 0.15S .05S 0.0 6.00 Hourly traffic S2 2012 (visits) Hourly traffic S2 2012 (visits) AT Internet - Agile Business Decisions AT Internet is one of the world's major players in Web Analytics. Its decision-making solutions and services provide companies with an integral analysis of their performance and presence on all online digital platforms: the web, mobile and social media. The strength of AT Internet's technology and the quality of its customer relations are recognised worldwide. AT Internet has more than 3,500 clients all over the world from all sectors. The company, which has more than 150 employees, is present in 20 different countries through its subsidiaries and partners. www.atinternet.com © AT Internet 2013 - All rights reserved AT INTERNET September ovember December September December October