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Time to go mobile? An infographic

IT'S TIME MOBILE to go o According to MobiThinking®, at the end of 2011, there were 6 billion mobile subscribers world-wide. By the end of 2016, there will be 8 billion mobile subscribers. In other words, a mobile phone or device for nearly every person on the planet, accessing the Internet. 2011 2016 6 billion 8 billion IN 2011 Smartphones sold Tablets sold 472 milion 73.3 milion Sales went up by About 25.5% of the 58% mobile PC market MOBILE USAGE Mobile subscribers outnumber fixed by 5:1 Mobile broadband outnumber fixed by 2:1 Top 3 countries with active mobile broadband subscriptions 17 %/ of the global population (about 1.2 billion) mobile-broadband subscriptions have been activated in 2011 REACHING MOBILE CONSUMER ADS 63% 87% 59% Search as a result of Click on Look only at first page of search results on phone offline ads such as TV, mobile ads magazine, billboards GENERAL MOBILE USE Own a smartphone 52% Search on their mobile 56% phone daily 65% Access the internet daily LOCAL INFORMATION USE 86% Look for local information After local search, After searching for local information, 88% of those people take action 50% visit a business online or in-store MOBILE SHOPPING 94% Research a product or service on a smartphone 28% Make a purchase on a smartphone 022% Change minds about buying in-store as a result of searching SMARTPHONE USAGE 48% 80% 46% Use smartphones while watching TV Use a smartphone while consuming other media Use a smartphone while listening to music MOBILE PAYMENTS, COMMERCE, AND RETAIL People make purchase after searching on: 79% 74% 59% 35% 27% 22% Smartphone Mobile site In-store Mobile PC Mobile app MOBILE FINANCIAL SERVICES Much more than purchases and growing fast! Banking and money transfers are the most popular, %24 especially local and international person-to-person money transfers. This is more popular than banking especially in developing countries where there are "unbanked" populations. MOBILE MARKETING & ADVERTISING In Australia, 87% of consumers click on mobile ads! (Source: Insider's Guide to Mobile Marketing in Australia, 87% MobiThinking). But only 28% make a purchase with a smartphone, compared to 49% globally. Why is this? According to PricewaterhouseCoopers, this is because only 25% of websites are optimised for mobile. Think of the market share you can capture by going mobile! HOW WEB OPTIMISATION FOR MOBILE AFFECTS YOUR BUSINESS Click on a 42% Make a 49% mobile ad purchase 35% Visit the site • 27% Call the business Search for more • 32% information MOBILISING YOUR WEBSITE --.com -----.com Mobile-friendly domain Managed CMS platforms help reach your audience anywhere, in any format name strategy gets it right from the start Add to cart Mobile website Improves conversion rate, maximising the potential of your mobile web optimisation pulls in more customers BEST PRACTICES FOR CREATING MOBILE CONTENT Simple navigation; minimize scrolling, keep it vertical Be content-concise Hello! Catchy design! Landing page is the most important! Remember, 59% of consumers look ONLY at the first page of search results Page size matters; crunch images Think tap, not click Accessible across all mobile devices Make it local Make it easy to buy! Make it seamless across desktop and mobile VISIT US Create ads specifically for mobile users, make sure they land on a mobile site

Time to go mobile? An infographic

shared by mit on Nov 21
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According to MobiThinking®, at the end of 2011, there were 6 billion mobile subscribers worldwide. That’s 87% of the world’s population! It’s been estimated that by the end of 2016, there will ...

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