Tablet-User: Germany cs. U.S.A.

Tablet-User: Germany vs. U.S.A. Portrait of tablet owners Germany U.S. 25-34 yrs. 28% 84% 54% Age other 18% 45-64 yrs. 51% 49% 16% males females females males have a User work Household fulltime User work income Usage at home fulltime over 50K $ 55% 55% 59% 66% Age average 46 2,3 60% 8,9 bn. usage several years bn. App- Downloads 2012* times App- Downloads a day 55% with university degree 2012* 51% with a college graduation * Forecast App-Downloads in Germany 210 2350 sales in million Euro 94 Downloads in m. 22 962 386 89 2009 2010 2011 2012* * Forecast Magazine usage on tablet in Germany. 60% read its ordinary to read mags 32% daily with tablet 64% read mags with ipad read 37% serveral times per week Usage made of tablets in US in % of tablet owners 94% read 41% local news use their tablet to access information read 37% national news read 32% newspapers read 31% mags Purchase of tablet-content in the U.S. tablet user in % MAG 37% 24% 39% 39% buy magazines bundle sub- once with print scription NEWSOPAPER I I 15% buy newspapers 35% 27% 38% Magazine readers and social media in the U.S. in % 69% 54% 47% f have posted a magazine article on love to share like to use articles or social media products that they see in magazines facebook Sources: presented by: VDZ 2012, OPA, factbook am.mag asso, MPA factbook, statista, bitkom PRESSMATRIX Infographic: C. Schlippes Tablet-User: Germany vs. U.S.A. Portrait of tablet owners Germany U.S. 25-34 yrs. 28% 84% 54% Age other 18% 45-64 yrs. 51% 49% 16% males females females males have a User work Household fulltime User work income Usage at home fulltime over 50K $ 55% 55% 59% 66% Age average 46 2,3 60% 8,9 bn. usage several years bn. App- Downloads 2012* times App- Downloads a day 55% with university degree 2012* 51% with a college graduation * Forecast App-Downloads in Germany 210 2350 sales in million Euro 94 Downloads in m. 22 962 386 89 2009 2010 2011 2012* * Forecast Magazine usage on tablet in Germany. 60% read its ordinary to read mags 32% daily with tablet 64% read mags with ipad read 37% serveral times per week Usage made of tablets in US in % of tablet owners 94% read 41% local news use their tablet to access information read 37% national news read 32% newspapers read 31% mags Purchase of tablet-content in the U.S. tablet user in % MAG 37% 24% 39% 39% buy magazines bundle sub- once with print scription NEWSOPAPER I I 15% buy newspapers 35% 27% 38% Magazine readers and social media in the U.S. in % 69% 54% 47% f have posted a magazine article on love to share like to use articles or social media products that they see in magazines facebook Sources: presented by: VDZ 2012, OPA, factbook am.mag asso, MPA factbook, statista, bitkom PRESSMATRIX Infographic: C. Schlippes