Social Media Monitoring Listening to People

Socialized/ Social Media CLEAN SOLUTIONS FOR A MESSY MEDIA Monitoring [Listening to People] Listening Community and Conversation Marketing and Promotions 10% 90% Principles and Tactics Principles 1. It's a full-time job 2. It's a real-time opportunity 3. Watch trends over time 4. Go granular to maximize ROI 5. Go Guerrilla 6. It's Personal Tactics 1. Identify Target Market(s) 2. Find likely platforms 3. Choose key terms 4. Choose nano-markets 1. Geography 2. Segments 5. Know Your Purpose? 1. Reach 2. Influencer Engagement* 3. Competitive / Guerrilla 4. Business Intelligence GO GUERRILLA! Twitter Customer Lists Competitor Lists Your Lists #tags Customer Events Competitor Topics Competitor events Search for Yourdomain.com Yourcompetitor.com Yourcustomer.com Tactic: Learn about interests of your market, engage* competitor stakeholders, monitor and engage* your stakeholders Foursquare Monitor and "friend" check-ins at your locations and competitor locations and events Google Blogsearch Link:http://competitorsite.com to see new in- bound links (set a time parameter) *Engagement should be with intensity, consistency and a "how can I help?" focus. © Shane Gibson 2011 – Closingbigger.net – Socialized.me Socialized/ CLEAN SOLUTIONS FOR A MESSY MEDIA Socialized/ Social Media CLEAN SOLUTIONS FOR A MESSY MEDIA Monitoring [Listening to People] Listening Community and Conversation Marketing and Promotions 10% 90% Principles and Tactics Principles 1. It's a full-time job 2. It's a real-time opportunity 3. Watch trends over time 4. Go granular to maximize ROI 5. Go Guerrilla 6. It's Personal Tactics 1. Identify Target Market(s) 2. Find likely platforms 3. Choose key terms 4. Choose nano-markets 1. Geography 2. Segments 5. Know Your Purpose? 1. Reach 2. Influencer Engagement* 3. Competitive / Guerrilla 4. Business Intelligence GO GUERRILLA! Twitter Customer Lists Competitor Lists Your Lists #tags Customer Events Competitor Topics Competitor events Search for Yourdomain.com Yourcompetitor.com Yourcustomer.com Tactic: Learn about interests of your market, engage* competitor stakeholders, monitor and engage* your stakeholders Foursquare Monitor and "friend" check-ins at your locations and competitor locations and events Google Blogsearch Link:http://competitorsite.com to see new in- bound links (set a time parameter) *Engagement should be with intensity, consistency and a "how can I help?" focus. © Shane Gibson 2011 – Closingbigger.net – Socialized.me Socialized/ CLEAN SOLUTIONS FOR A MESSY MEDIA Socialized/ Social Media CLEAN SOLUTIONS FOR A MESSY MEDIA Monitoring [Listening to People] Listening Community and Conversation Marketing and Promotions 10% 90% Principles and Tactics Principles 1. It's a full-time job 2. It's a real-time opportunity 3. Watch trends over time 4. Go granular to maximize ROI 5. Go Guerrilla 6. It's Personal Tactics 1. Identify Target Market(s) 2. Find likely platforms 3. Choose key terms 4. Choose nano-markets 1. Geography 2. Segments 5. Know Your Purpose? 1. Reach 2. Influencer Engagement* 3. Competitive / Guerrilla 4. Business Intelligence GO GUERRILLA! Twitter Customer Lists Competitor Lists Your Lists #tags Customer Events Competitor Topics Competitor events Search for Yourdomain.com Yourcompetitor.com Yourcustomer.com Tactic: Learn about interests of your market, engage* competitor stakeholders, monitor and engage* your stakeholders Foursquare Monitor and "friend" check-ins at your locations and competitor locations and events Google Blogsearch Link:http://competitorsite.com to see new in- bound links (set a time parameter) *Engagement should be with intensity, consistency and a "how can I help?" focus. © Shane Gibson 2011 – Closingbigger.net – Socialized.me Socialized/ CLEAN SOLUTIONS FOR A MESSY MEDIA Socialized/ Social Media CLEAN SOLUTIONS FOR A MESSY MEDIA Monitoring [Listening to People] Listening Community and Conversation Marketing and Promotions 10% 90% Principles and Tactics Principles 1. It's a full-time job 2. It's a real-time opportunity 3. Watch trends over time 4. Go granular to maximize ROI 5. Go Guerrilla 6. It's Personal Tactics 1. Identify Target Market(s) 2. Find likely platforms 3. Choose key terms 4. Choose nano-markets 1. Geography 2. Segments 5. Know Your Purpose? 1. Reach 2. Influencer Engagement* 3. Competitive / Guerrilla 4. Business Intelligence GO GUERRILLA! Twitter Customer Lists Competitor Lists Your Lists #tags Customer Events Competitor Topics Competitor events Search for Yourdomain.com Yourcompetitor.com Yourcustomer.com Tactic: Learn about interests of your market, engage* competitor stakeholders, monitor and engage* your stakeholders Foursquare Monitor and "friend" check-ins at your locations and competitor locations and events Google Blogsearch Link:http://competitorsite.com to see new in- bound links (set a time parameter) *Engagement should be with intensity, consistency and a "how can I help?" focus. © Shane Gibson 2011 – Closingbigger.net – Socialized.me Socialized/ CLEAN SOLUTIONS FOR A MESSY MEDIA Socialized/ Social Media CLEAN SOLUTIONS FOR A MESSY MEDIA Monitoring [Listening to People] Listening Community and Conversation Marketing and Promotions 10% 90% Principles and Tactics Principles 1. It's a full-time job 2. It's a real-time opportunity 3. Watch trends over time 4. Go granular to maximize ROI 5. Go Guerrilla 6. It's Personal Tactics 1. Identify Target Market(s) 2. Find likely platforms 3. Choose key terms 4. Choose nano-markets 1. Geography 2. Segments 5. Know Your Purpose? 1. Reach 2. Influencer Engagement* 3. Competitive / Guerrilla 4. Business Intelligence GO GUERRILLA! Twitter Customer Lists Competitor Lists Your Lists #tags Customer Events Competitor Topics Competitor events Search for Yourdomain.com Yourcompetitor.com Yourcustomer.com Tactic: Learn about interests of your market, engage* competitor stakeholders, monitor and engage* your stakeholders Foursquare Monitor and "friend" check-ins at your locations and competitor locations and events Google Blogsearch Link:http://competitorsite.com to see new in- bound links (set a time parameter) *Engagement should be with intensity, consistency and a "how can I help?" focus. © Shane Gibson 2011 – Closingbigger.net – Socialized.me Socialized/ CLEAN SOLUTIONS FOR A MESSY MEDIA Socialized/ Social Media CLEAN SOLUTIONS FOR A MESSY MEDIA Monitoring [Listening to People] Listening Community and Conversation Marketing and Promotions 10% 90% Principles and Tactics Principles 1. It's a full-time job 2. It's a real-time opportunity 3. Watch trends over time 4. Go granular to maximize ROI 5. Go Guerrilla 6. It's Personal Tactics 1. Identify Target Market(s) 2. Find likely platforms 3. Choose key terms 4. Choose nano-markets 1. Geography 2. Segments 5. Know Your Purpose? 1. Reach 2. Influencer Engagement* 3. Competitive / Guerrilla 4. Business Intelligence GO GUERRILLA! Twitter Customer Lists Competitor Lists Your Lists #tags Customer Events Competitor Topics Competitor events Search for Yourdomain.com Yourcompetitor.com Yourcustomer.com Tactic: Learn about interests of your market, engage* competitor stakeholders, monitor and engage* your stakeholders Foursquare Monitor and "friend" check-ins at your locations and competitor locations and events Google Blogsearch Link:http://competitorsite.com to see new in- bound links (set a time parameter) *Engagement should be with intensity, consistency and a "how can I help?" focus. © Shane Gibson 2011 – Closingbigger.net – Socialized.me Socialized/ CLEAN SOLUTIONS FOR A MESSY MEDIA