Search User Experience

Search User Experience #l@ ? USER HAS A PROBLEM AND GOES TO Google FOR A SOLUTION. How can I...? Google DISPLAYS SEARCH RESULTS (SERP) www. www... ***** HIGH CLICK-THROUGH RATE USERS LIKE YOUR SITE USER GOES TO A WEBSITE TO FIND AN ANSWER THEY CAN TRUST. YOUR WEBSITE Yay! USER STAYS ON YOUR SITE. The user's needs have been satisfied by your site. Problem Solved! USER RETURNS TO Google Uh-oh! The user did not find the information they were looking for. USER SELECTS A DIFFERENT SEARCH RESULT. None of the search results gave the user what they were looking for. A negative. USER VERY QUICKLY RETURNS TO SERP. Your site did not give them what they were looking for. A Big negative. USER REFINES SEARCH SERP did not have good results, particulary your site. www.afterpanda.com DESIGNED BY STEPHANE NIKEL FOR AFTERPANDA.COM /// MAY 2012 /// wwW.NIKEL-STEPHANE.COM Search User Experience #l@ ? USER HAS A PROBLEM AND GOES TO Google FOR A SOLUTION. How can I...? Google DISPLAYS SEARCH RESULTS (SERP) www. www... ***** HIGH CLICK-THROUGH RATE USERS LIKE YOUR SITE USER GOES TO A WEBSITE TO FIND AN ANSWER THEY CAN TRUST. YOUR WEBSITE Yay! USER STAYS ON YOUR SITE. The user's needs have been satisfied by your site. Problem Solved! USER RETURNS TO Google Uh-oh! The user did not find the information they were looking for. USER SELECTS A DIFFERENT SEARCH RESULT. None of the search results gave the user what they were looking for. A negative. USER VERY QUICKLY RETURNS TO SERP. Your site did not give them what they were looking for. A Big negative. USER REFINES SEARCH SERP did not have good results, particulary your site. www.afterpanda.com DESIGNED BY STEPHANE NIKEL FOR AFTERPANDA.COM /// MAY 2012 /// wwW.NIKEL-STEPHANE.COM Search User Experience #l@ ? USER HAS A PROBLEM AND GOES TO Google FOR A SOLUTION. How can I...? Google DISPLAYS SEARCH RESULTS (SERP) www. www... ***** HIGH CLICK-THROUGH RATE USERS LIKE YOUR SITE USER GOES TO A WEBSITE TO FIND AN ANSWER THEY CAN TRUST. YOUR WEBSITE Yay! USER STAYS ON YOUR SITE. The user's needs have been satisfied by your site. Problem Solved! USER RETURNS TO Google Uh-oh! The user did not find the information they were looking for. USER SELECTS A DIFFERENT SEARCH RESULT. None of the search results gave the user what they were looking for. A negative. USER VERY QUICKLY RETURNS TO SERP. Your site did not give them what they were looking for. A Big negative. USER REFINES SEARCH SERP did not have good results, particulary your site. www.afterpanda.com DESIGNED BY STEPHANE NIKEL FOR AFTERPANDA.COM /// MAY 2012 /// wwW.NIKEL-STEPHANE.COM Search User Experience #l@ ? USER HAS A PROBLEM AND GOES TO Google FOR A SOLUTION. How can I...? Google DISPLAYS SEARCH RESULTS (SERP) www. www... ***** HIGH CLICK-THROUGH RATE USERS LIKE YOUR SITE USER GOES TO A WEBSITE TO FIND AN ANSWER THEY CAN TRUST. YOUR WEBSITE Yay! USER STAYS ON YOUR SITE. The user's needs have been satisfied by your site. Problem Solved! USER RETURNS TO Google Uh-oh! The user did not find the information they were looking for. USER SELECTS A DIFFERENT SEARCH RESULT. None of the search results gave the user what they were looking for. A negative. USER VERY QUICKLY RETURNS TO SERP. Your site did not give them what they were looking for. A Big negative. USER REFINES SEARCH SERP did not have good results, particulary your site. www.afterpanda.com DESIGNED BY STEPHANE NIKEL FOR AFTERPANDA.COM /// MAY 2012 /// wwW.NIKEL-STEPHANE.COM Search User Experience #l@ ? USER HAS A PROBLEM AND GOES TO Google FOR A SOLUTION. How can I...? Google DISPLAYS SEARCH RESULTS (SERP) www. www... ***** HIGH CLICK-THROUGH RATE USERS LIKE YOUR SITE USER GOES TO A WEBSITE TO FIND AN ANSWER THEY CAN TRUST. YOUR WEBSITE Yay! USER STAYS ON YOUR SITE. The user's needs have been satisfied by your site. Problem Solved! USER RETURNS TO Google Uh-oh! The user did not find the information they were looking for. USER SELECTS A DIFFERENT SEARCH RESULT. None of the search results gave the user what they were looking for. A negative. USER VERY QUICKLY RETURNS TO SERP. Your site did not give them what they were looking for. A Big negative. USER REFINES SEARCH SERP did not have good results, particulary your site. www.afterpanda.com DESIGNED BY STEPHANE NIKEL FOR AFTERPANDA.COM /// MAY 2012 /// wwW.NIKEL-STEPHANE.COM