Search Retargeting

Search Retargeting Where intent and reach collide.. DESPLAY SE AROH Search is evolving... RTB display is evolving.. Ask EBUSNESSCOM eHow 2011 2015 1.1 Billion 5.1 Billion and quadrupling. Everywhere. Where it Collides Capture Prospect Keyword Searches and Target Them With Display Ads Across Hundreds of Thousands of Websites The Limitations of Search The Multiplication of Display You only have 6 seconds to target RTB display adds thousands of a prospect additional opportunities to convert a prospect 97% miss that target.. Search retargeting allows you to continue and the moment is gone the conversation with that 97 % Leveraging This Collision 1 Know The Formula Use The Tools Server-side unstructured data + Element level optimizations + Real time reporting = Earth shaking results Avoid slow-building cookie campaigns and pre-fixed data segments -Bid on a keyword level -Adjust keyword recency -Whitelist/blacklist publishers -Day-part -Geo target -Gather search-a-like data -Ad frequency -Optimize exchange and network -Performance -Analyzed ad creative performances -Leverage auto optimization 3 Be The Hero Sfi Infographic brought to you by Simplifi