Search Marketing and Long Tail

Search Marketing & The Long Tail agencyside When selecting keyword phrases to target with a paid or organic search campaign, choose wisely. Popular phrases will provide a good amount of traffic, but there is a higher cost and often a lower conversion rate associated with them, Lengthier, more specific phrases are not as popular. However, a Large volume of terms residing under the "Long tail" are often less expensive/competitive, and they can produce better conversion rates compared to their "head" counterparts. RESEARCH PURCHASE INTENT INTENT Long tail KEYWORD VARIETY SPECIFICITY © 2010 agencyside head COMPETITION AOPULARITY